Blog, news, and events

Find new ways to energize the health of those you care for to improve outcomes—for them and your organization—with actionable insight right here. The very latest in research, trends, resources, and events. Health habits and preferences of your key consumer segments. Peer-reviewed studies that document the results of best-practice health and well-being strategies. All the latest information, and all in one place, for you to discover, explore, and take action on whenever you need.

See All PostsBlog posts

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

Read More

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

Read More

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

Read More

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: Heart disease likely to remain #1 killer in U.S. indefinitely due to long-term COVID-19 impact

On August 4, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...

Read More

Patient Education, Healthcare Providers, COVID-19, American Heart Association

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence. 

Read More

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

AHA guest blog: Heart failure diagnoses may be missed in a primary care setting for women, Black adults

On July 27, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.

Read More

Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health

How to evaluate and select patient education solutions

On July 23, 2021

Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.

Read More

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1

Read More

Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.

Read More

Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

Read More

Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

Read More

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

Read More

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

Read More

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

News

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence. 

Read More

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

Read More

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

Read More

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

Read More

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: Heart disease likely to remain #1 killer in U.S. indefinitely due to long-term COVID-19 impact

On August 4, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...

Read More

Patient Education, Healthcare Providers, COVID-19, American Heart Association

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence. 

Read More

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

AHA guest blog: Heart failure diagnoses may be missed in a primary care setting for women, Black adults

On July 27, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.

Read More

Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health

How to evaluate and select patient education solutions

On July 23, 2021

Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.

Read More

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1

Read More

Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.

Read More

Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

Read More

Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

See MoreCase studies

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

Read More

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Read More

Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

Read More

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

On July 22, 2020

Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2

Read More

Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth, Case study, Care Journey

Between the Lines: Supporting women with diabetes

On December 4, 2019

Guest post from Anna Norton, CEO of DiabetesSisters, a proud Krames partner Krames (formerly known as StayWell) partnered with DiabetesSisters when the nonprofit organization was looking to more simply showcase stories from women living with diabetes. Together, the organizations developed the Between the Lines microsite, which gives women with all types of diabetes a place to go for sisterly support and a comforting sense of community. There, they can find stories like Anna Norton’s below....

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Case study, Care Journey

See MoreCOVID-19 resources

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

Read More

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

Read More

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

Read More

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: Heart disease likely to remain #1 killer in U.S. indefinitely due to long-term COVID-19 impact

On August 4, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...

Read More

Patient Education, Healthcare Providers, COVID-19, American Heart Association

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence. 

Read More

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

AHA guest blog: Heart failure diagnoses may be missed in a primary care setting for women, Black adults

On July 27, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.

Read More

Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health

How to evaluate and select patient education solutions

On July 23, 2021

Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.

Read More

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1

Read More

Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.

Read More

Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

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Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

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Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

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Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

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Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

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Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

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