Blog, news, and events

Find new ways to energize the health of those you care for to improve outcomes—for them and your organization—with actionable insight right here. The very latest in research, trends, resources, and events. Health habits and preferences of your key consumer segments. Peer-reviewed studies that document the results of best-practice health and well-being strategies. All the latest information, and all in one place, for you to discover, explore, and take action on whenever you need.

See All PostsBlog posts

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

Read More

Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care. 

Read More

Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Read More

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

COVID-19: Lying in a Prone Position (Proning)

On February 3, 2021

When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.

Read More

Patient Education, Healthcare Providers, COVID-19

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

Read More

Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow

Frequently Asked Questions About COVID-19 Vaccines

On January 22, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

Read More

Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

Read More

Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care. 

Read More

Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Read More

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

COVID-19: Lying in a Prone Position (Proning)

On February 3, 2021

When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.

Read More

Patient Education, Healthcare Providers, COVID-19

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

Read More

Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow

Frequently Asked Questions About COVID-19 Vaccines

On January 22, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

See MoreCOVID-19 resources

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

Read More

Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care. 

Read More

Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Read More

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

COVID-19: Lying in a Prone Position (Proning)

On February 3, 2021

When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.

Read More

Patient Education, Healthcare Providers, COVID-19

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

Read More

Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow

Frequently Asked Questions About COVID-19 Vaccines

On January 22, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

See All PostsLatest news

It’s a brand new day for Krames

On September 22, 2020

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

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Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

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Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

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Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

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Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

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Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

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Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care. 

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Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

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Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

COVID-19: Lying in a Prone Position (Proning)

On February 3, 2021

When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.

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Patient Education, Healthcare Providers, COVID-19

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

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Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow

Frequently Asked Questions About COVID-19 Vaccines

On January 22, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

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