Blog, news, and events

Find new ways to energize the health of those you care for to improve outcomes—for them and your organization—with actionable insight right here. The very latest in research, trends, resources, and events. Health habits and preferences of your key consumer segments. Peer-reviewed studies that document the results of best-practice health and well-being strategies. All the latest information, and all in one place, for you to discover, explore, and take action on whenever you need.

See All PostsBlog posts

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

Read More

Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

Read More

Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

Read More

AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

Read More

Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

Read More

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

Read More

Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

Read More

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

Read More

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

Read More

Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

Read More

Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

Read More

AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

Read More

Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

Read More

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Read More

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Read More

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Read More

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Read More

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Read More

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

See MoreCase studies

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

Read More

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Read More

Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Read More

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

Read More

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

On July 22, 2020

Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2

Read More

Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth, Case study, Care Journey

Between the Lines: Supporting women with diabetes

On December 4, 2019

Guest post from Anna Norton, CEO of DiabetesSisters, a proud Krames partner Krames (formerly known as StayWell) partnered with DiabetesSisters when the nonprofit organization was looking to more simply showcase stories from women living with diabetes. Together, the organizations developed the Between the Lines microsite, which gives women with all types of diabetes a place to go for sisterly support and a comforting sense of community. There, they can find stories like Anna Norton’s below....

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Case study, Care Journey

See MoreCOVID-19 resources

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Read More

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

Read More

Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

Read More

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

Read More

Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

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AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

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Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

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Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

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Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

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Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

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Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

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Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

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