Blog, news, and events

Find new ways to energize the health of those you care for to improve outcomes—for them and your organization—with actionable insight right here. The very latest in research, trends, resources, and events. Health habits and preferences of your key consumer segments. Peer-reviewed studies that document the results of best-practice health and well-being strategies. All the latest information, and all in one place, for you to discover, explore, and take action on whenever you need.

See All PostsBlog posts

National Pancreas Foundation: A recipe for health

On November 30, 2021

The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.

Patient Education, Health Engagement, Healthcare Marketing, Case study

How Apple's iOS 15 could impact healthcare email marketing and open rates

On December 1, 2021

Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.

Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey

National Pancreas Foundation: A recipe for health

On November 30, 2021

Patient Education, Health Engagement, Healthcare Marketing, Case study

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

Integrating patient education and care plans in clinical workflows at the point of care

On November 24, 2021

Patient Engagement, Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Patient Loyalty, Care Journey

AHA Guest Blog: 'Balance' is the key word in new dietary guidance for heart health

On November 10, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.

Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, American Heart Association

What You Need to Know About COVID-19 Variants: Alpha, Beta, Delta, Gamma

On October 25, 2021

Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With emerging variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

HIT-powered care plans can personalize the patient experience

On October 19, 2021

Patients want highly tailored health care experiences—like those they enjoy in every other area of their life as consumers. They want their experience to be more personalized and catered to them as individuals: 61% said they’d visit their health care provider more often if the communication experience felt more personalized.1

Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey

5 tips to help your patients quit tobacco

On October 15, 2021

Quitting tobacco may be a common conversation you have with your patients to help improve their health. So why does the recommendation stick with some patients, but not others? Because quitting smoking is really hard! It’s a process, but every reminder of the benefits of quitting can help advance them in their journey. Approaching the subject with empathy and helpful resources can increase your patient’s chances for success.

Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation

5 ways health literacy can work–for everyone

On October 7, 2021

Health literacy is about reaching people where they are—and getting through to them. Do you want compliance with instructions and medications? Better outcomes? Fewer readmissions? All of this starts with a patient being able to grasp what you want them to know. They need to be able to pay attention to the details you want them to see. They need to understand what’s at stake, and what their role is. They need to have reasonable expectations, and know what clear steps they must take.

Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: Heart disease likely to remain #1 killer in U.S. indefinitely due to long-term COVID-19 impact

On August 4, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...

Patient Education, Healthcare Providers, COVID-19, American Heart Association

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence.

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

AHA guest blog: Heart failure diagnoses may be missed in a primary care setting for women, Black adults

On July 27, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.

Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health

How to evaluate and select patient education solutions

On July 23, 2021

Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1

Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.

Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

What You Need to Know About COVID-19 Variants: Alpha, Beta, Delta, Gamma

On October 25, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

5 ways health literacy can work–for everyone

On October 7, 2021

Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans

5 ways to fight health misinformation

On September 23, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

News

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

How Apple's iOS 15 could impact healthcare email marketing and open rates

On December 1, 2021

Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey

National Pancreas Foundation: A recipe for health

On November 30, 2021

Patient Education, Health Engagement, Healthcare Marketing, Case study

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

Integrating patient education and care plans in clinical workflows at the point of care

On November 24, 2021

Patient Engagement, Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Patient Loyalty, Care Journey

AHA Guest Blog: 'Balance' is the key word in new dietary guidance for heart health

On November 10, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.

Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, American Heart Association

What You Need to Know About COVID-19 Variants: Alpha, Beta, Delta, Gamma

On October 25, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

HIT-powered care plans can personalize the patient experience

On October 19, 2021

Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey

5 tips to help your patients quit tobacco

On October 15, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation

5 ways health literacy can work–for everyone

On October 7, 2021

Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans

5 ways to fight health misinformation

On September 23, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: Heart disease likely to remain #1 killer in U.S. indefinitely due to long-term COVID-19 impact

On August 4, 2021

Patient Education, Healthcare Providers, COVID-19, American Heart Association

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

AHA guest blog: Heart failure diagnoses may be missed in a primary care setting for women, Black adults

On July 27, 2021

Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health

How to evaluate and select patient education solutions

On July 23, 2021

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

See MoreCase studies

National Pancreas Foundation: A recipe for health

On November 30, 2021

Patient Education, Health Engagement, Healthcare Marketing, Case study

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats.

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly.

Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL). Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

On July 22, 2020

Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2

Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth, Case study, Care Journey

Between the Lines: Supporting women with diabetes

On December 4, 2019

Guest post from Anna Norton, CEO of DiabetesSisters, a proud Krames partner Krames (formerly known as StayWell) partnered with DiabetesSisters when the nonprofit organization was looking to more simply showcase stories from women living with diabetes. Together, the organizations developed the Between the Lines microsite, which gives women with all types of diabetes a place to go for sisterly support and a comforting sense of community. There, they can find stories like Anna Norton’s below....

Healthy Lifestyle, Health Engagement, Healthcare Providers, Case study, Care Journey

See MoreCOVID-19 resources

What You Need to Know About COVID-19 Variants: Alpha, Beta, Delta, Gamma

On October 25, 2021

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19