An Active Approach to Improving Outcomes.

From initial discovery to complete recovery, Krames is there throughout the entire patient experience. It starts with engaging, health literate content that empowers patients to actively participate in their own health journey. This is how we’re activating health and delivering value to healthcare organizations and the patients they serve.


60+ hospitals using Krames’ FHIR-enabled patient engagement and education application.


Redlands Community Hospital’s multi-channel marketing approach for Covid-19 reengagement.


Clinical workflow that flows.

With tools like Krames On FHIR® integrated seamlessly into your EHR, on-point health content and interactive resources are delivered to patients at the point of care. This keeps things moving and frees up clinicians to focus on areas of greatest impact—like patient care.

Bring The FHIR®


Better engagement, better outcomes.

Throughout the patient experience, the depth and thoughtfulness of our clinically validated content drives deeper patient engagement and serves as a critical catalyst for health improvement. Plain language, engaging graphics, and simplified medical illustrations improve patient understanding of and adherence to your health care instructions.

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Content that connects and converts.

As prospective patients start their search for health care options, we’re there to meet them with credible, compelling content that educates and nurtures them along their health journey. Gain and retain loyal patients with engaging, actionable health guidance that positions your organization as their trusted source to help them be their healthiest.

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From The Krames Blog


Gain physician loyalty—and referrals—with targeted marketing

In our competitive health care landscape, physicians are pressed to form coordinated, high-value partnerships with health care organizations to align payment models, care delivery practices, and functioning capabilities. True physician alignment has never been more important as referral leakage costs American hospital systems more than $150 billion a year,1 coupled with the financial impact and constrained patient volumes related to the COVID-19 pandemic.

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3 practices to perfect the patient experience

Each five-point increase in hospital rating scores is associated with a 1% increase in net profit margin.1 Better patient experiences often mean better health outcomes. And it’s as good for business as it is for patients, resulting in improved safety, technical quality, length of stay, readmission rates, and scores. And yet another benefit? You’ll likely see improved employee engagement and satisfaction, resulting in reduced turnover.

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It’s a brand new day for Krames

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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From the Krames Store

Award-winning printed and digital resources to support patient acquisition and education.

Whether patients prefer learning about their health via print or digital formats, the Krames store has you covered with resources to meet any and all learning styles. Our patient education can help you enhance the care you deliver for all kinds of patients, every day—and reinforce it beyond the clinical setting.

Enhance your telehealth visits with interactive Go-to-Guides

Enhance telehealth
visits with interactive

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New releases and updated health guides

Shop our newest releases and updated health guides

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Reinforce instructions for self-care and injury prevention

Ease the toll COVID is taking on mental health

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November is American Diabetes Month

Teach skills to improve the health of those living with diabetes

American Diabetes Month

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