Looking for ways to motivate your members in activating their health to improve outcomes? Easily implement our intelligent solutions that educate, engage, and empower those you care for across their entire health experience. They present easy-to-understand information meeting a wide range of health needs, learning styles, and channel preferences, with simple-to-follow graphics and instructions. Developed on more than 40 years of experience in reaching audiences, our programs drive better results for health plans and their members.
Health care can be difficult to understand, especially for those outside of the industry. Access educational tools in various formats that support providers' recommendations, with accreditations that help you adhere to government regulations. Choosing from low-literacy, image-only, and many other options, you become a trusted partner in empowering members to take control of their health, and improve their well-being.
Strengthen members' trust in your organization by equipping care managers with up-to-date education and useful tools. They can offer the resources through your care management programs based on the member's profile and health needs, improving their satisfaction while lightening your IT team's load.
Considering how easy it is to switch health plans these days, it's critically important to attract new members while keeping current ones. Show them that you're keenly focused on their health and well-being through actionable marketing solutions. Choosing from a comprehensive suite of digital and printed content and tools, including recipe books, newsletters, and microsites, you can reach them in ways that help improve their health, gain their trust, and build your brand.
On February 11, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On January 27, 2021
Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience
On January 22, 2021
Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are on the way. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On January 15, 2021
In mid-November, Pfizer/BioNTech were the first with surprising positive protection interim data for their coronavirus vaccine, BNT162b2. A week later, Moderna released interim efficacy results showing its coronavirus vaccine, mRNA-1273, also protected patients from developing SARS-CoV-2 infections.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On January 14, 2021
Fatigue, post-exercise malaise and cognitive dysfunction (or brain fog) are the most common symptoms reported by COVID long haulers 6 months after contracting the coronavirus, according to a new preprint study published on MedRxiv.
Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience
On January 7, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and depression are interwoven, and a new study is helping unravel that connection by linking depression with poorer scores on seven important measures of heart health.
Patient Education, Healthcare Providers, Payer/Health Plans, Stress, American Heart Association
On January 7, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. It's easy to see the connection between an unhealthy diet and an expanding waistline. The connection between food and brain health can be harder to get your mind around.
Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, Patient Acquisition
On January 6, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure accelerates memory loss and other cognitive declines for middle-aged or older adults, even when it only goes up slightly and for a short time, new research shows.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On January 4, 2021
Flu season happens every year in the U.S. in the fall and winter. COVID-19 has similar symptoms. How do you know if someone has the flu or COVID-19? What are the differences between these 2 illnesses? Can you get both at the same time? See how they compare below.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On January 4, 2021
Coronavirus disease 2019 (COVID-19) is a respiratory illness. It's caused by a new (novel) coronavirus. There are many types of coronavirus. Coronaviruses are a very common cause of colds and bronchitis. They may sometimes cause lung infection (pneumonia). Symptoms can range from mild to severe. Some people have no symptoms. These viruses are also found in some animals.
Patient Engagement, Patient Education, Population Health Management, Consumer Health Library, Payer/Health Plans, COVID-19
On December 9, 2020
Kelvin Phillips took part in the COVID-19 vaccine trial both for the "greater good" and to help the trial represent diverse demographics. Phillips, age 50, is African American and has high blood pressure.
Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On December 9, 2020
A federal advisory panel recommends that healthcare workers and residents of long-term care facilities be the first to receive a COVID-19 vaccine when one is authorized for use by the US Food and Drug Administration (FDA).
On December 9, 2020
The US Centers for Disease Control and Prevention (CDC) announced two shorter quarantine options—10 days or 7 days—for people exposed to COVID-19. Citing new evidence and an "acceptable risk" of transmission, the agency hopes reducing the 14-day quarantine will increase overall compliance and improve public health and economic constraints.
Healthy Lifestyle, Healthcare Providers, Payer/Health Plans, COVID-19
On December 3, 2020
With the sheer volume of information bombarding us daily through social media, email, and texts, it’s easy for your marketing message to get lost in the noise.
Patient Engagement, Patient Education, Healthcare Providers, Payer/Health Plans, Healthcare Marketing
On November 23, 2020
Vaccines are the best defense against several diseases that can be dangerous or lead to serious complications. Share this with your patients, members, and communities to address common vaccination concerns.
Healthcare Providers, Kids Health by Nemours, Payer/Health Plans, Medication Adherence
On November 10, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart attack risk increases quickly after a flu-like illness, while stroke risk rises slower, according to new research.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On November 4, 2020
What do we need to know about the accelerated COVID vaccine timeline, and how can physicians help the spread of accurate information? WebMD Chief Medical Officer Dr. John Whyte speaks with American Medical Association (AMA) President Dr. Susan Bailey.
Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
If you have recovered from COVID-19, you may be able to donate blood plasma. This is a procedure like donating blood. The procedure is done to collect antibodies that fight the virus SARS-CoV-2, which causes COVID-19. The antibodies can then be given to people who are very sick. This may help them fight the illness.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On November 4, 2020
By now, everyone knows COVID-19 is a pandemic, but do you know what makes it different from an epidemic? WebMD Chief Medical Officer Dr. John Whyte explains.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
WebMD Chief Medical Officer Dr. John Whyte speaks with Tim Tebow about the power of taking your setbacks and turning them into setups for better outcomes.
Healthy Lifestyle, Behavior Change, Payer/Health Plans, COVID-19, Healthcare Marketing
Multichannel health content sales sheet
This sales sheet discusses using credible, actionable marketing solutions across channels to more effectively reach members.
CareConnector™
Enhancing care coordination and communication, CareConnector helps health plans equip their care managers and health coaches with customizable health education.
1 Beaton T. 80% of payers investing in member engagement, satisfaction. HealthPayerIntelligence. October 5, 2017. https://healthpayerintelligence.com/news/80-of-payers-investing-in-member-engagement-satisfaction.
2 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.
