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Health plans

Looking for ways to motivate your members in activating their health to improve outcomes? Easily implement our intelligent solutions that educate, engage, and empower those you care for across their entire health experience. They present easy-to-understand information meeting a wide range of health needs, learning styles, and channel preferences, with simple-to-follow graphics and instructions. Developed on more than 40 years of experience in reaching audiences, our programs drive better results for health plans and their members. 

Member empowerment

Health care can be difficult to understand, especially for those outside of the industry. Access educational tools in various formats that support providers' recommendations, with accreditations that help you adhere to government regulations. Choosing from low-literacy, image-only, and many other options, you become a trusted partner in empowering members to take control of their health, and improve their well-being.

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Enhanced member experience

Strengthen members' trust in your organization by equipping care managers with up-to-date education and useful tools. They can offer the resources through your care management programs based on the member's profile and health needs, improving their satisfaction while lightening your IT team's load.

Discover Care Connector™

Valuable differentiation

Considering how easy it is to switch health plans these days, it's critically important to attract new members while keeping current ones. Show them that you're keenly focused on their health and well-being through actionable marketing solutions. Choosing from a comprehensive suite of digital and printed content and tools, including recipe books, newsletters, and microsites, you can reach them in ways that help improve their health, gain their trust, and build your brand.

Learn about our marketing solutions

Addressing market needs

of payers invest in member engagement1
experiencing growth use personalized content2
still use a one-size-fits-all approach to wellness2
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1 Beaton T. 80% of payers investing in member engagement, satisfaction. HealthPayerIntelligence. October 5, 2017.

2 Marketing General Incorporated. 2018 membership marketing benchmarking report. Published 2018. Accessed April 10, 2019.