Looking for ways to motivate your members in activating their health to improve outcomes? Easily implement our intelligent solutions that educate, engage, and empower those you care for across their entire health experience. They present easy-to-understand information meeting a wide range of health needs, learning styles, and channel preferences, with simple-to-follow graphics and instructions. Developed on more than 40 years of experience in reaching audiences, our programs drive better results for health plans and their members.
Health care can be difficult to understand, especially for those outside of the industry. Access educational tools in various formats that support providers' recommendations, with accreditations that help you adhere to government regulations. Choosing from low-literacy, image-only, and many other options, you become a trusted partner in empowering members to take control of their health, and improve their well-being.
Strengthen members' trust in your organization by equipping care managers with up-to-date education and useful tools. They can offer the resources through your care management programs based on the member's profile and health needs, improving their satisfaction while lightening your IT team's load.
Considering how easy it is to switch health plans these days, it's critically important to attract new members while keeping current ones. Show them that you're keenly focused on their health and well-being through actionable marketing solutions. Choosing from a comprehensive suite of digital and printed content and tools, including recipe books, newsletters, and microsites, you can reach them in ways that help improve their health, gain their trust, and build your brand.
On November 10, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart attack risk increases quickly after a flu-like illness, while stroke risk rises slower, according to new research.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On November 4, 2020
What do we need to know about the accelerated COVID vaccine timeline, and how can physicians help the spread of accurate information? WebMD Chief Medical Officer Dr. John Whyte speaks with American Medical Association (AMA) President Dr. Susan Bailey.
Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
If you have recovered from COVID-19, you may be able to donate blood plasma. This is a procedure like donating blood. The procedure is done to collect antibodies that fight the virus SARS-CoV-2, which causes COVID-19. The antibodies can then be given to people who are very sick. This may help them fight the illness.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On November 4, 2020
By now, everyone knows COVID-19 is a pandemic, but do you know what makes it different from an epidemic? WebMD Chief Medical Officer Dr. John Whyte explains.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
WebMD Chief Medical Officer Dr. John Whyte speaks with Tim Tebow about the power of taking your setbacks and turning them into setups for better outcomes.
Healthy Lifestyle, Behavior Change, Payer/Health Plans, COVID-19, Healthcare Marketing
On October 15, 2020
Flu season happens every year in the U.S. in the fall and winter. COVID-19 has similar symptoms. How do you know if someone has the flu or COVID-19? What are the differences between these 2 illnesses? Can you get both at the same time? See how they compare below.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On September 23, 2020
The health care industry continues to make major advancements that improve patients’ health and lives. Yet health care providers still face an ongoing fundamental challenge: ensuring that patients understand their own medical conditions and treatment plans.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 22, 2020
Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.
Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing
On August 12, 2020
Modern medicine has worked near miracles treating ailments, illnesses, and pain. While the achievements and necessity of medication can’t be overstated, there are also several downsides to the wide availability of pain killers, such as opioids, for pain management.
Patient Education, Healthcare Providers, Pain Management, Payer/Health Plans
On July 22, 2020
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On July 16, 2020
About one in five U.S. adults knows someone who goes by a gender-neutral pronoun.1 It’s increasingly likely that a nonbinary person (someone who doesn’t identify as male or female) or a transgender person (someone with a gender identity different from their assigned sex at birth) is seeking care at your health organization.
Patient Education, Healthcare Providers, Payer/Health Plans, Patient Experience
On July 7, 2020
Not only does the use of e-cigarettes not help cigarette smokers who are unmotivated to quit, it has the opposite effect, according to results from a new study.
Population Health Management, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On June 3, 2020
COVID-19 affects the physical, psychological, and social health of people around the world. In the United States, newly reported cases are rising at alarming rates.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On May 20, 2020
Congratulations are in order for several Krames clients recognized for creative excellence by the Association of Marketing and Communication Professionals in this year’s Hermes awards. The Hermes Creative Awards is one of the largest and oldest creative competitions in the world that honors the messengers and creators of traditional and emerging media.
Patient Engagement, Patient Education, Consumer Health Library, Health Engagement, Healthcare Providers, Payer/Health Plans
On May 14, 2020
StayWell is proud to partner with the American Lung Association and share this guest blog from several lung health experts.
Health Engagement, Healthcare Providers, Payer/Health Plans, American Lung Association, COVID-19
On May 14, 2020
StayWell is proud to partner with the American Lung Association and share this guest blog from Chief Medical Officer Albert Rizzo, M.D.
Population Health Management, Behavior Change, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation, American Lung Association, COVID-19
On May 14, 2020
Coronavirus disease 2019 (COVID-19) is a respiratory illness. It's caused by a new (novel) coronavirus called SARS-CoV-2. There are many types of coronavirus. Coronaviruses are a very common cause of bronchitis. They may sometimes cause lung infection (pneumonia). Symptoms can range from mild to severe respiratory illness. These viruses are also found in some animals. COVID-19 was first found in people in Wuhan, China, in late 2019. In 2020, several cases of COVID-19 have been confirmed in the...
Patient Engagement, Patient Education, Population Health Management, Consumer Health Library, Payer/Health Plans, COVID-19
On March 24, 2020
Thousands of health care professionals are on the frontlines working long, extended hours and risking their own health in the fight against the COVID-19 pandemic. The uncertainty the virus brings, the risk of being exposed, and making difficult decisions is creating extreme levels of anxiety and stress for those in the health care industry.
Healthy Lifestyle, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On March 18, 2020
Research shows that regularly writing down what’s on your mind can help you release emotions and make sense of what’s going on in your life. This is particularly true during periods of transition or change, like the COVID-19 pandemic’s disruption of day-to-day activities. Journaling also can help improve your relationships with others, lower your blood pressure, and decrease symptoms of depression.
On January 17, 2020
Technology continues to transform the health care industry at an unprecedented rate. When used effectively, new technologies have the potential to help health care organizations meet growing demand and efficiently deliver better patient care and outcomes.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Technology
Multichannel health content sales sheet
This sales sheet discusses using credible, actionable marketing solutions across channels to more effectively reach members.
CareConnector™
Enhancing care coordination and communication, CareConnector helps health plans equip their care managers and health coaches with customizable health education.
1 Beaton T. 80% of payers investing in member engagement, satisfaction. HealthPayerIntelligence. October 5, 2017. https://healthpayerintelligence.com/news/80-of-payers-investing-in-member-engagement-satisfaction.
2 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.
