Health plans

Looking for ways to motivate your members in activating their health to improve outcomes? Easily implement our intelligent solutions that educate, engage, and empower those you care for across their entire health experience. They present easy-to-understand information meeting a wide range of health needs, learning styles, and channel preferences, with simple-to-follow graphics and instructions. Developed on more than 40 years of experience in reaching audiences, our programs drive better results for health plans and their members. 

Member empowerment

Health care can be difficult to understand, especially for those outside of the industry. Access educational tools in various formats that support providers' recommendations, with accreditations that help you adhere to government regulations. Choosing from low-literacy, image-only, and many other options, you become a trusted partner in empowering members to take control of their health, and improve their well-being.

Learn about patient education

Enhanced member experience

Strengthen members' trust in your organization by equipping care managers with up-to-date education and useful tools. They can offer the resources through your care management programs based on the member's profile and health needs, improving their satisfaction while lightening your IT team's load.

Discover Care Connector™

Valuable differentiation

Considering how easy it is to switch health plans these days, it's critically important to attract new members while keeping current ones. Show them that you're keenly focused on their health and well-being through actionable marketing solutions. Choosing from a comprehensive suite of digital and printed content and tools, including recipe books, newsletters, and microsites, you can reach them in ways that help improve their health, gain their trust, and build your brand.

Learn about our marketing solutions

See MoreLatest Blog Posts

5 tips to help your patients quit tobacco

On October 15, 2021

Quitting tobacco may be a common conversation you have with your patients to help improve their health. So why does the recommendation stick with some patients, but not others? Because quitting smoking is really hard! It’s a process, but every reminder of the benefits of quitting can help advance them in their journey. Approaching the subject with empathy and helpful resources can increase your patient’s chances for success. 

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation

5 ways health literacy can work–for everyone

On October 7, 2021

Health literacy is about reaching people where they are—and getting through to them. Do you want compliance with instructions and medications? Better outcomes? Fewer readmissions? All of this starts with a patient being able to grasp what you want them to know. They need to be able to pay attention to the details you want them to see. They need to understand what’s at stake, and what their role is. They need to have reasonable expectations, and know what clear steps they must take.

Read More

Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

Read More

Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

AHA Guest Blog: U.S. appears to lose ground in controlling high blood pressure

On July 15, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

Read More

Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Read More

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Read More

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

Read More

Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Read More

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Understanding Messenger RNA and Other SARS-CoV-2 Vaccines

On January 15, 2021

In mid-November, Pfizer/BioNTech were the first with surprising positive protection interim data for their coronavirus vaccine, BNT162b2. A week later, Moderna released interim efficacy results showing its coronavirus vaccine, mRNA-1273, also protected patients from developing SARS-CoV-2 infections. 

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Fatigue, Brain Fog Most Common in 'Long COVID'

On January 14, 2021

Fatigue, post-exercise malaise and cognitive dysfunction (or brain fog) are the most common symptoms reported by COVID long haulers 6 months after contracting the coronavirus, according to a new preprint study published on MedRxiv.

Read More

Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

AHA Guest Blog: People with depression fare worse in heart health study

On January 7, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and depression are interwoven, and a new study is helping unravel that connection by linking depression with poorer scores on seven important measures of heart health.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, Stress, American Heart Association

AHA Guest Blog: The best foods for brain health

On January 7, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. It's easy to see the connection between an unhealthy diet and an expanding waistline. The connection between food and brain health can be harder to get your mind around.

Read More

Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, Patient Acquisition

Addressing market needs

80%
of payers invest in member engagement1
SWIcon_highfive_W
55%
experiencing growth use personalized content2
SWIcon_womanchart_W
22%
still use a one-size-fits-all approach to wellness2
SWIcon_Crowd_W
Case Study
Case study

Enhancing the member experience with Krames fulfillment services

Simplifying the complex process of ensuring the right members receive the right health education—to boost both member and care manager satisfaction

Learn more

Featured Product
Go-To-Guides

Interactive member education solutions

Digital workbooks to help members manage chronic conditions and take an active role in improving their health.

Learn more

Interested in learning more?
References

1 Beaton T. 80% of payers investing in member engagement, satisfaction. HealthPayerIntelligence. October 5, 2017. https://healthpayerintelligence.com/news/80-of-payers-investing-in-member-engagement-satisfaction.

2 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.