Health systems

Top health systems across the country know the importance of elevating the patient experience, but common barriers can get in the way. You may be focusing on delivering the highest-quality patient education to improve patient outcomes. Or you may want to streamline your clinical workflow to operate more efficiently while increasing the time you're spending with patients. Whatever your goals—from improving patient engagement to boosting clinician productivity, you can overcome the barriers to achieving them.

Enlightening patient education

Whether patients are dealing with a minor illness or managing a chronic health condition like diabetes, they can improve their situation by making lifestyle changes using effective health education. 

Access easy-to-follow patient-centered education solutions that simplify potentially complicated issues.

Enhance the patient experience

A digital world of healthy outcomes

The most capable health care should be able to operate in today's digital world. Leverage integrated digital health tools for patients that holistically engage them upfront, and in the long term. In effect, they can improve patient communication, clinical workflows, clinical outcomes through lifestyle management, medication compliance, and costs.

Improve the clinical workflow

Smarter patient acquisition and retention

In a culture where patients may come to you for care and then go if they please, you need to be able to maintain a competitive advantage.

Acquire new patients while building loyalty with existing ones through marketing programs developed on the science of behavior change. They're specifically designed with evidence-based health content, scalable tools, and proven engagement techniques, so patients want to turn to you for care—whenever and however they need it.

Build patient loyalty

See MoreLatest Blog Posts

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

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Population Health Management, Health Engagement, Payer/Health Plans, Case study

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

Frequently Asked Questions About COVID-19 Vaccines

On May 27, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On May 27, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

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Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On May 27, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

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Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On May 27, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

Don’t Hit Pause on Health Screenings

On May 27, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

AHA Guest Blog: The link between structural racism, high blood pressure and Black people's health

On May 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.

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Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

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Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

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Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

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AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

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Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

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Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

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Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

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Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

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Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

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Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Addressing Market Needs

3x
more hours are spent on EHRs than patient care by first-year doctors1
90%
of health care executives are developing a telemedicine program2
40H
is how long IT teams can spend on manual content uploads3
Featured Resource
investigate

Singing River case study

This case study shares how Singing River Health System followed a proven, repeatable process to smoothly implement its health IT solution, and used it to improve the patient experience.

View the case study

Featured Product
whiteFire

Krames On FHIR®

Krames On FHIR uses SMART on FHIR® technologies so you can deliver health content that helps your patients understand their condition and acquire skills to improve their own health.

Explore the solution

Interested in learning more?
References

1 Chaiyachati KH, Shea JA, Asch DA. Assessment of inpatient time allocation among first-year internal medicine residents using time-motion observations. JAMA Intern Med. 2019;179(6):760-767/

2 Iafolla T. 5 reasons hospitals are adopting telemedicine. eVisit Blog. https://blog.evisit.com/5-reasons-hospitals-are-adopting-telemedicine. Accessed May 14, 2020.

3 Krames On FHIR client data [internal report]. Yardley, PA: StayWell; 2020.