Krames Patient Education - Healthcare Content For Health Systems & Providers

Health systems

Top health systems across the country know the importance of elevating the patient experience, but common barriers can get in the way. You may be focusing on delivering the highest-quality patient education to improve patient outcomes. Or you may want to streamline your clinical workflow to operate more efficiently while increasing the time you're spending with patients. Whatever your goals—from improving patient engagement to boosting clinician productivity, you can overcome the barriers to achieving them.

Enlightening patient education

Whether patients are dealing with a minor illness or managing a chronic health condition like diabetes, they can improve their situation by making lifestyle changes using effective health education.

Access easy-to-follow patient-centered education solutions that simplify potentially complicated issues.

A digital world of healthy outcomes

The most capable health care should be able to operate in today's digital world. Leverage integrated digital health tools for patients that holistically engage them upfront, and in the long term. In effect, they can improve patient communication, clinical workflows, clinical outcomes through lifestyle management, medication compliance, and costs.

Smarter patient acquisition and retention

In a culture where patients may come to you for care and then go if they please, you need to be able to maintain a competitive advantage.

Acquire new patients while building loyalty with existing ones through marketing programs developed on the science of behavior change. They're specifically designed with evidence-based health content, scalable tools, and proven engagement techniques, so patients want to turn to you for care—whenever and however they need it.

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3 practices to perfect the patient experience

On September 24, 2020

Each five-point increase in hospital rating scores is associated with a 1% increase in net profit margin.1 Better patient experiences often mean better health outcomes. And it’s as good for business as it is for patients, resulting in improved safety, technical quality, length of stay, readmission rates, and scores. And yet another benefit? You’ll likely see improved employee engagement and satisfaction, resulting in reduced turnover.

Krames On FHIR, Patient Experience, Krames Continued Care

Health Literacy Month: 5 ways to maximize health literacy

On September 23, 2020

The health care industry continues to make major advancements that improve patients’ health and lives. Yet health care providers still face an ongoing fundamental challenge: ensuring that patients understand their own medical conditions and treatment plans.

Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans

It’s a brand new day for Krames

On September 22, 2020

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

4 ways video can elevate patient experience and outcomes

On September 8, 2020

It’s an increasingly common sight: as you enter your patient exam rooms, they’re watching news or entertainment videos on their smartphones while they wait. In fact, of Americans, Canadians, and Brits questioned about online video consumption, 87% said they watch online video on a mobile device, with over half doing so via smartphone.1 That’s a whole lot of YouTubers, TikTokers, and Facebook video viewers.

Patient Engagement, Patient Education, Videos, Patient Experience

Back to school with asthma during COVID-19: American Lung Association Guest Blog

On September 7, 2020

Krames StayWell is proud to partner with the American Lung Association and share this guest blog. Traditionally, as the end of summer draws near, back-to-school hype begins. Parents and children eagerly gather school supplies and prep for a return to the classroom. But this year, with the COVID-19 pandemic still looming over us, planning for the 2020-2021 school year has been quite different. Some schools will be open for in-person classes, but many will only open virtually. Still, others may...

Health Engagement, Healthcare Providers, American Lung Association, COVID-19

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

American Lung Association Guest Blog: Ensuring Lung Cancer Patient Safety During the COVID-19 Pandemic

On August 12, 2020

Krames is proud to partner with the American Lung Association and share this guest blog from lung health experts.

Patient Education, Health Engagement, Healthcare Providers, American Lung Association, COVID-19

Opioids: Understanding the benefits and risks

On August 12, 2020

Modern medicine has worked near miracles treating ailments, illnesses, and pain. While the achievements and necessity of medication can’t be overstated, there are also several downsides to the wide availability of pain killers, such as opioids, for pain management.

Patient Education, Healthcare Providers, Pain Management, Payer/Health Plans

Health care marketers: don’t retreat, recalibrate

On July 31, 2020

As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Coronavirus: 5 ways to engage employees and patients when going remote

On July 30, 2020

The United States is seeing spikes in COVID-19 (coronavirus) cases since reopening. The CDC and other public health organizations remind us that even though some guidelines are lifted, we should still avoid shaking hands with others and touching our faces. Cancellations continue of some on-campus fall college classes, elective surgeries, sporting events, concerts, and industry conferences. Wherever we look, it’s evident that the COVID-19 pandemic persists in dramatically impacting daily life.

Patient Engagement, Health Engagement, Remote Work Culture, COVID-19

AHA Guest Blog: Life after lockdown should start with this healthy to-do list

On July 29, 2020

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Share this post with patients and those you care for to encourage healthy actions post-lockdown. COVID-19 lockdowns are easing across the U.S., but is it safe to go back to the gym? Or the doctor?

Healthy Lifestyle, Healthcare Providers, COVID-19, American Heart Association, Telemedicine

Infographic: Key facts about COVID-19

On July 28, 2020

Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases. This infographic outlines the novel coronavirus (COVID-19) symptoms, risk factors and methods for prevention. To learn the latest, visit the CDC Coronavirus page.

Patient Engagement, Patient Education, Healthcare Providers, COVID-19

Telehealth technology: from scramble to strategy

On July 24, 2020

Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.

Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing

COVID-19 Key Facts

On July 22, 2020

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

4 facts you need to know about COVID-19

On July 22, 2020

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

On July 22, 2020

Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2

Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth

3 tips to combat the continuing COVID crisis

On July 20, 2020

America’s hospitals and health systems have incurred average losses of $50.7 billion per month due to the COVID-19 pandemic.1

Patient Education, Healthcare Providers, Krames On FHIR, COVID-19

Does your patient education encourage inclusivity?

On July 16, 2020

About one in five U.S. adults knows someone who goes by a gender-neutral pronoun.1 It’s increasingly likely that a nonbinary person (someone who doesn’t identify as male or female) or a transgender person (someone with a gender identity different from their assigned sex at birth) is seeking care at your health organization.

Patient Education, Healthcare Providers, Payer/Health Plans, Patient Experience

Smokers Unmotivated to Quit, Smoke More With e-Cigarettes

On July 7, 2020

Not only does the use of e-cigarettes not help cigarette smokers who are unmotivated to quit, it has the opposite effect, according to results from a new study.

Population Health Management, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation

Your gauge for patient education

On June 24, 2020

If there’s one thing we’ve learned during the COVID-19 pandemic, it’s that misinformation may be spreading faster than the virus. Nearly eight in 10 Americans say misinformation about the virus is a major problem.1

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19

References

1 Chaiyachati KH, Shea JA, Asch DA. Assessment of inpatient time allocation among first-year internal medicine residents using time-motion observations. JAMA Intern Med. 2019;179(6):760-767/

2 Iafolla T. 5 reasons hospitals are adopting telemedicine. eVisit Blog. https://blog.evisit.com/5-reasons-hospitals-are-adopting-telemedicine. Accessed May 14, 2020.

3 Krames On FHIR client data [internal report]. Yardley, PA: StayWell; 2020.

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Streamlining your workflow to simplify your days

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