Krames Patient Education - Healthcare Content For Health Systems & Providers

Health systems

Top health systems across the country know the importance of elevating the patient experience, but common barriers can get in the way. You may be focusing on delivering the highest-quality patient education to improve patient outcomes. Or you may want to streamline your clinical workflow to operate more efficiently while increasing the time you're spending with patients. Whatever your goals—from improving patient engagement to boosting clinician productivity, you can overcome the barriers to achieving them.

Enlightening patient education

Whether patients are dealing with a minor illness or managing a chronic health condition like diabetes, they can improve their situation by making lifestyle changes using effective health education.

Access easy-to-follow patient-centered education solutions that simplify potentially complicated issues.

A digital world of healthy outcomes

The most capable health care should be able to operate in today's digital world. Leverage integrated digital health tools for patients that holistically engage them upfront, and in the long term. In effect, they can improve patient communication, clinical workflows, clinical outcomes through lifestyle management, medication compliance, and costs.

Smarter patient acquisition and retention

In a culture where patients may come to you for care and then go if they please, you need to be able to maintain a competitive advantage.

Acquire new patients while building loyalty with existing ones through marketing programs developed on the science of behavior change. They're specifically designed with evidence-based health content, scalable tools, and proven engagement techniques, so patients want to turn to you for care—whenever and however they need it.

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How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care.

Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL). Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine.

Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

COVID-19: Lying in a Prone Position (Proning)

On February 3, 2021

When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.

Patient Education, Healthcare Providers, COVID-19

Have a Chronic Condition? Following Your Care Plan Is Key to Staying Healthy

On January 27, 2021

Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow

Frequently Asked Questions About COVID-19 Vaccines

On January 22, 2021

Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.

Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

References

1 Chaiyachati KH, Shea JA, Asch DA. Assessment of inpatient time allocation among first-year internal medicine residents using time-motion observations. JAMA Intern Med. 2019;179(6):760-767/

2 Iafolla T. 5 reasons hospitals are adopting telemedicine. eVisit Blog. https://blog.evisit.com/5-reasons-hospitals-are-adopting-telemedicine. Accessed May 14, 2020.

3 Krames On FHIR client data [internal report]. Yardley, PA: StayWell; 2020.

Clinical Workflow Improvement

Patient Experience and Education

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Activating health and delivering value

Care Coordination and Communication

Patient Experience and Education

Marketing and Engagement Solutions

Motivate members to make healthy changes

Marketing and Engagement Solutions

Supporting your mission

Delivering Patient Education that gets Results

Care Coordination and Communication

Clinical Workflow Improvement

Drive deeper patient engagement with less IT lift

Marketing and Engagement Solutions

Connect to populations via connected campaigns

Patient Experience and Education

Share the right education at the right time

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How COVID-19 is changing search marketing

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Enlightening patient education

A digital world of healthy outcomes

Smarter patient acquisition and retention

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