Insights Blog
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Topic: Healthcare Marketing

It’s a brand new day for Krames

On September 22, 2020

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

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Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Health care marketers: don’t retreat, recalibrate

On July 31, 2020

As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Telehealth technology: from scramble to strategy

On July 24, 2020

Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.

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Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing