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Topic: Case study

Keeping hearts healthy, one meal at a time

On June 28, 2022

Dedicated to heart health for Blacks and other minorities since 1974 The Association of Black Cardiologists (ABC) was founded to bring special attention to the disparate and often unrecognized impact that cardiovascular disease and stroke have on African-American and other minority communities. A non-profit 501(c)(3) organization, it unites over 2,000 diverse health professionals, lay members of the community, corporate and institutional members in one mission: to promote the prevention and...

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Patient Engagement, Healthy Lifestyle, Healthcare Providers, Case study, Health Education

How to Make Marketing Patient Centric

On February 10, 2022

Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...

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Patient Education, Health Engagement, Healthcare Marketing, Case study

National Pancreas Foundation: A recipe for health

On November 30, 2021

The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.

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Patient Education, Health Engagement, Healthcare Marketing, Case study

Enhancing the member experience with health plan fulfillment services

On June 9, 2021

Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats. 

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Population Health Management, Health Engagement, Payer/Health Plans, Case study

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly. 

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Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

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Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

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Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

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Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey

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