How Apple's iOS 15 could impact healthcare email marketing and open rates
On December 1, 2021
Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.
Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey
