Build loyalty and extend your voice of expertise with WebMD Ignite’s solutions for ongoing personalization and omnichannel engagement.
EMPOWERING DECISIONS.
Igniting action.
As the premier growth partner for healthcare organizations, WebMD Ignite empowers decision-making insights and ignites action across the health journey.
Ignite on FHIR: Integrated. Insightful. Impactful.
See how leading health organizations are closing the gap between clinical care and digital education — unlocking the full potential of personalized, data-driven engagement.
Solutions for every stage of the healthcare journey
By integrating proprietary technology, unrivaled reach, strategic targeting, business intelligence, and educational resources, we solve healthcare industry challenges to boost acquisition, build loyalty, and ignite action. We achieve this through two distinct areas of expertise, Ignite Activation and Ignite Education.
Deliver better experiences, build loyalty, improve organizational performance, and enhance your brand.
Leverage the most extensive, clinically-reviewed health content collection across integrated, multichannel touchpoints.
Who we help
Health Plans
Expand your organization by attracting new members, retaining existing ones, optimizing their engagement, and improving outcomes to increase satisfaction.
Health Associations
Drive member growth and share your mission, activities, and achievements through customized, consistent messaging across all your outreach efforts.
Government
Optimize engagement, improve outcomes, reduce costs, and increase satisfaction for active military members, veterans, and at-risk populations.
Other Points of Care
Optimize brand development and growth strategies, engagement, and efficiencies for post-acute care facilities, mental and behavioral health providers, physician groups, surgery centers, urgent cares, and home health services.
Agencies
Guide the marketing strategies and initiatives of the healthcare organizations you represent, so they thrive in a growing and increasingly competitive marketplace.
Connect with individuals at every stage of their journey
WebMD Ignite is the only partner that can enable you to engage, attract, guide, educate, and retain health consumers throughout the entire health journey.
The WebMD difference
Because 80% of consumers start their healthcare journey online, strong digital engagement is critical in the healthcare industry. With the authority of WebMD (the most trusted online healthcare information provider) as our foundation, WebMD Ignite helps healthcare organizations develop a consistent brand experience. Unrivaled reach, clinically reviewed content, and innovative methods for delivery allow us to:
Reach more than
98%
of U.S. health-focused consumers
Reach
3.2M
healthcare professionals
Offer
250
trained clinical propensity models
Provide award-winning clinical education content with more than
30,000
structured content topics
Deliver video content to
230K+
hospital television screens
Achieve measurable results
Our customers have seen the following results from our solutions1:
7:1
return on investment
36%
greater patient retention
5-25%
reduction in patient leakage
69%
had higher HCAHPS scores than their local competitors
85%
had lower lengths of stay compared to their local competitors
Ready to ignite your consumer experience?
Our team knows how to develop meaningful experiences throughout the health journey. Let us put our expertise to work for you.
