Patient education and health literacy solutions

Educate and activate patients at each step of their care journey

Get patient education materials that assist clinical teams in meeting patients wherever they are in their care journey, fosters a positive patient experience, and encourages health literacy. Krames comprehensive health literacy solutions standardize education, meet compliance, and drive the patient experience. Proven to improve patient satisfaction, our solutions provide a seamless approach to delivering high-quality, medically sound resources to patients.

Unified patient education

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Improve health outcomes

Reduce readmissions with patient education to manage conditions and procedures across the entire care continuum.

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Ease staff workloads

Simplify communication of patient education with integration into clinical workflows including EHR, point-of-care platforms and direct to patient messaging.

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Increase patient satisfaction

Help meet HCAHPS and other compliance drivers by eliminating confusing or conflicting information with patient education delivered in the format, language and medium that patients use.

An individualized approach to health literacy solutions

Deliver the best and engaging Krames patient education in digital, video, or print formats, based on each patient's unique learning style. Our clinical education is developed at a 4th- to 7th-grade reading level and includes images and medical art where relevant to support the learning objective. Offered in both English, Spanish, and 13 other languages, our resources help overcome language barriers between patients and providers. We apply the latest health literacy principles to help clarify diagnoses, support shared decision-making, and build a trusted physician-patient relationship.

Integrated into patient experience

Improve clinical efficiency with digital patient education delivered through EHRs with our technology-enabled solutions Krames On FHIR® and Krames On-Demand®. Transform the patient experience by promoting understanding and adherence, before and after care by delivering education at the right time. Digital patient education supports hospitals, clinics and care management organizations whether they're in the initial stages of developing a patient education program or pushing new, innovative health literacy and patient education methods.

Improve Clinical Workflow

Engaging video patient education

Educating patients about their health via video provides both visual and audible guidance—boosting their understanding and overall experience. Our HealthClips collection is aimed at helping navigate a condition or procedure from initial discussion or diagnosis through treatment, discharge, rehabilitation, and recovery. This comprehensive library includes over 1,500 videos including 23 therapeutic areas covering various diseases, conditions, tests and procedures, and wellness.

View Sample Videos

Relevant & up-to-date print educational resources

Access more than 600 print titles across nearly 40 specialties via Krames Store. This site offers convenient online ordering for health care providers who prefer booklets, brochures, and workbooks for their patients. Krames Store also features patient education and well-being resources from the American Heart Association.

Visit Krames Store

Education that supports your quality and compliance goals

Our content team works with clinical advisors to produce evidence-based health, wellness, and patient education resources. Every piece of content is developed following best practices laid out by PEMAT to ensure understandability, and actionability. In addition, the resources and tools used to present the education to patients are designed to help you meet a variety of compliance and quality benchmarks and initiatives. Our resources help clinical teams meet the following compliance and quality goals:

  • Compliance
    • CMS Readmission Reduction
    • HEDIS®
    • Joint Commission
    • SAIL
    • ORYX®
  • Quality
    • Get With the Guidelines®
    • Baby-Friendly Hospital Initiatives

See MoreLatest Blog Posts

Social Determinants of Health: How seeing the bigger picture can improve patient outcomes

On May 24, 2022

The importance of social determinants of health My first job as a nurse was in the progressive care unit, often caring for patients with chronic conditions like COPD, CHF, and diabetes. There was much to learn as a new nurse, but it didn’t take me long to recognize repeat patients. They had just been discharged a few weeks or days before in stable condition with a plan for follow-up appointments, new medicines, and dietary changes. On their second admission, it would surface that they didn’t go...

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Patient Education, Care Management

AHA Guest Blog: Childhood abuse may raise cholesterol, diabetes risk in some adults

On May 17, 2022

Adults who reported experiencing abuse during childhood could have a higher risk of Type 2 diabetes and high cholesterol, according to new research that found risk varied by gender and race. The new study, published Wednesday in the Journal of the American Heart Association, showed the risk lessened for white women and Black men if they also grew up in "well-organized households" in which family members were engaged in their lives.

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Patient Education, Health Observances, American Heart Association, Disease Management

From health plan performance data to supporting individual members: Krames partnerships can help raise HEDIS scores and member satisfaction

On May 17, 2022

About 191 million individuals are enrolled in health plans that use the Healthcare Effectiveness Data and Information Set (HEDIS) as their most important tool in evaluating plan quality and clinical performance. HEDIS is administered by the National Committee for Quality Assurance (NCQA), which collects the data and evolves the HEDIS measurement set annually. HEDIS matters, as NCQA plan accreditation is based on HEDIS results combined with Consumer Assessment of Healthcare Providers and Systems...

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AHA Guest Blog: Decades-long heart study shows longer lives, lower cardiovascular risks

On May 3, 2022

People taking part in the historic Framingham Heart Study are living longer and with less risk of having a heart attack, stroke or dying from coronary heart disease, according to a new analysis that underscores the power of prevention, screening and treatment efforts. Scientists have known for decades about the risks posed by plaque buildup in the arteries. Coronary heart disease, for example, caused 360,900 deaths in the U.S. in 2019, according to statistics from the American Heart Association.

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Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association, Disease Management

How health education and digital content delivery are key factors in a successful health plan RFP for a managed care program

On April 28, 2022

The Request for Proposals process requires advance preparation and top-notch partners Health plans have new opportunities to serve their communities and acquire new members through value-based Managed Care Programs for Medicaid and Medicare plans. As a manager leading this effort or having it impact your business line, your plan can serve these prospective members well. Yet to submit a winning Request for Proposal (RFP), it’s a deadline-driven commitment demanding time, attention, and...

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Patient Education, Population Health Management, Health Engagement, Payer/Health Plans, Patient Experience, Care Management, Health Education, Disease Management, Medicare, Medicaid, Member education

Krames recognized with 37 Hermes Creative Awards

On April 20, 2022

2022 wins bring total to 136 awards in last 6 years. Each year, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

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News

What You Need to Know About COVID-19 Variants

On April 19, 2022

Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information. The CDC actively monitors all coronavirus variants to make recommendations about the classification of variants (variant of concern, variant of interest, and variants being monitored). Some are considered variants of interest: based on...

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Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Patient Experience

AHA Guest Blog: The pandemic's ripple effects on health have begun. What can we do now?

On April 5, 2022

For more than two years, COVID-19's direct harm has been visible in overflowing intensive care wards and grim statistics. Now, some of its indirect effects are coming into focus. Studies are linking the pandemic to higher rates of fatal heart disease and stroke, deaths from addiction-related problems and more. The exact causes of these connections are still being determined, experts say, but the effects may be long-lasting.

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

AHA Guest Blog: New heart failure guidelines expand focus on people at risk or showing early signs

On April 1, 2022

A new set of recommendations aimed at helping doctors prevent and manage heart failure expand the focus on people at risk or showing early signs of the condition. The latest guidelines from the American Heart Association, American College of Cardiology and Heart Failure Society of America emphasize the importance of optimizing blood pressure and adhering to a healthy lifestyle to prevent the disease, along with new treatment strategies for people already showing symptoms. The recommendations...

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

Partnering for and advancing member-centric care management for health plans: VirtualHealth, WebMD Provider Services, and Krames

On March 30, 2022

Health plans have a new and advanced option for their care management teams coaching high and rising risk members. VirtualHealth, the industry-leading SaaS solution for comprehensive medical management, is partnering with WebMD Provider Services to directly access Krames’ trusted, industry-leading multimedia health information from within VirtualHealth’s HELIOS® platform.

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Population Health Management, Health Engagement, Payer/Health Plans, Care Journey, Member Engagement, Care Management, Health Education

AHA Guest Blog: Plant-based diet may slow cognitive decline in Black adults as they age

On March 22, 2022

Eating a predominantly plant-based diet may substantially slow the rate of cognitive decline in older Black adults in the U.S., according to preliminary research. However, this dietary pattern had less effect on cognitive decline in older white adults, according to the findings presented Friday at the American Heart Association's Epidemiology and Prevention, Lifestyle and Cardiometabolic Health conference in Chicago.

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

AHA Guest Blog: Serious mental illnesses tied to higher risk for heart attack and stroke

On March 15, 2022

People with bipolar disorder, schizophrenia or schizoaffective disorders may have a higher risk for cardiovascular disease at younger ages than those without a serious mental health condition, according to new research. "Previous research has indicated that people diagnosed with a serious mental illness die 10 to 20 years earlier than the general population, and their leading cause of death is heart disease," Dr. Rebecca C. Rossom said in a news release. She led the study published Wednesday in...

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

AHA Guest Blog: Healthy living could offset genetics and add years free of heart disease

On February 22, 2022

People who follow seven rules for healthy living – such as staying physically active and eating a healthy diet – could offset a high genetic risk for heart disease, according to new research that suggests it could mean as many as 20 extra years of life free of heart disease. The study, published Monday in the American Heart Association journal Circulation, found people with high cumulative genetic risk scores for heart disease could dramatically lower that risk if they adhered to seven...

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Patient Education, Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

AHA Guest Blog: Statistics report offers snapshot of the nation's brain health – and a guide to protecting it

On February 22, 2022

Brain diseases, including Alzheimer's disease and other forms of dementia, are closely connected to heart health. They are affected by everyday actions and rank among the nation's leading causes of death. That's the portrait of brain health that emerges from the American Heart Association's "Heart Disease and Stroke Statistics – 2022 Update" published Wednesday in the journal Circulation. It's the first time the annual report has dedicated a chapter to brain health.

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Patient Education, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

Redox Podcast: Ann Bilyew on Why Scale Matters in a Shifting Market

On February 16, 2022

Ann Bilyew, SVP of Health at Internet Brands and Group GM of WebMD Provider Services sits down with Niko Skievanski of Redox to discuss emerging trends in health tech and how health systems and hospitals can transform to deliver patient-centered care.

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Patient Engagement, Technology, Interoperability, Patient Experience

Roll up a sleeve for the blood crisis

On February 15, 2022

January marked National Blood Donor Month with somber news. The U.S. is facing the worst national blood shortage in over a decade. The American Red Cross reports a 10% decrease in blood and platelet donations since the start of the pandemic.1 Despite the continuing strain on health care caused by COVID-19, there still is a need to treat people who are in accidents, those who are seriously ill, and people with blood disorders like cancer. All types of blood are needed now. O positive, O...

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

Patient Retention v. Patient Acquisition Strategies

On February 14, 2022

Cultivating a solid patient base is a primary goal for medical practices and health systems across the country. This requires both great patient acquisition and patient retention strategies. Although related, these strategies require different approaches when it comes to marketing.

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

How to Make Marketing Patient Centric

On February 10, 2022

Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...

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Patient Education, Health Engagement, Healthcare Marketing, Case study

AHA Guest Blog: Rates of premature heart attack death vary by sex, race and region in the U.S.

On January 18, 2022

Research Highlights: An analysis of more than 600,000 U.S. death records from a national database found that middle-aged adults, men, Black adults and adults living in rural areas had higher rates of heart attack death compared to young adults, women, white adults and people living in urban areas. Overall, premature heart attacks in the U.S. declined by 52% between 1999-2019. However, after an initial decline, the deceleration in death rates has plateaued across demographic subgroups between...

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Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association

CMS Interoperability Rule Improves Patient Access to Important Health Information

On January 14, 2022

The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

Addressing market needs

238B
is the added cost of health care a year from poor health literacy1
50%
of adults can't read at an eighth-grade level2
38%
more knowledge comes from video-based patient education3
Let’s get to know each other.

A little info from you will help us help you even more.

Get Started

References

1 Tools to assess and teach child health skills to parents with low basic literacy. Institute for Healthcare Advancement. May 10, 2013. https://www.iha4health.org/2013-conference-recaps/friday-breakout-sessions/tools-to-assess-and-teach-child-health-skills-to-parents-with-low-basic-literacy. Accessed March 4, 2019.

2 Strauss V. Hiding in plain sight: The adult literacy crisis. November 1, 2016. https://www.washingtonpost.com/news/answer-sheet/wp/2016/11/01/hiding-in-plain-sight-the-adult-literacy-crisis. Accessed March 9, 2020.

3 Steffenino G, Viada E, Marengo B, Canale R, Nursing and the Medical Staff of the Cardiac Catheterization Unit. Effectiveness of video-based patient information before percutaneous cardiac interventions. J Cardiovasc Med (Hagerstown). 2007;8(5):348-353.
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