In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On April 7, 2021
With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On April 5, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.
Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans
On April 5, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.
Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine
On March 30, 2021
TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.
Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing
On March 24, 2021
A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?
Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On March 15, 2021
For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On March 10, 2021
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On March 10, 2021
With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.
Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19
On March 1, 2021
The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.
Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty
On February 24, 2021
As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.
Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing
On February 23, 2021
The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.
Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth
On February 11, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On February 11, 2021
While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care.
Patient Engagement, COVID-19, Medication Adherence, Telehealth
On February 11, 2021
Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3
Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing
On February 3, 2021
Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL). Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing
On February 3, 2021
COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19
On February 3, 2021
When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.
On January 27, 2021
Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience
On January 27, 2021
Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”
Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow
On January 22, 2021
Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
