In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On September 24, 2020
Each five-point increase in hospital rating scores is associated with a 1% increase in net profit margin.1 Better patient experiences often mean better health outcomes. And it’s as good for business as it is for patients, resulting in improved safety, technical quality, length of stay, readmission rates, and scores. And yet another benefit? You’ll likely see improved employee engagement and satisfaction, resulting in reduced turnover.
On September 23, 2020
The health care industry continues to make major advancements that improve patients’ health and lives. Yet health care providers still face an ongoing fundamental challenge: ensuring that patients understand their own medical conditions and treatment plans.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 22, 2020
Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.
Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing
On September 8, 2020
It’s an increasingly common sight: as you enter your patient exam rooms, they’re watching news or entertainment videos on their smartphones while they wait. In fact, of Americans, Canadians, and Brits questioned about online video consumption, 87% said they watch online video on a mobile device, with over half doing so via smartphone.1 That’s a whole lot of YouTubers, TikTokers, and Facebook video viewers.
Patient Engagement, Patient Education, Videos, Patient Experience
On September 7, 2020
Krames StayWell is proud to partner with the American Lung Association and share this guest blog. Traditionally, as the end of summer draws near, back-to-school hype begins. Parents and children eagerly gather school supplies and prep for a return to the classroom. But this year, with the COVID-19 pandemic still looming over us, planning for the 2020-2021 school year has been quite different. Some schools will be open for in-person classes, but many will only open virtually. Still, others may...
Health Engagement, Healthcare Providers, American Lung Association, COVID-19
On August 13, 2020
The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.
Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing
On August 12, 2020
Krames is proud to partner with the American Lung Association and share this guest blog from lung health experts.
Patient Education, Health Engagement, Healthcare Providers, American Lung Association, COVID-19
On August 12, 2020
Modern medicine has worked near miracles treating ailments, illnesses, and pain. While the achievements and necessity of medication can’t be overstated, there are also several downsides to the wide availability of pain killers, such as opioids, for pain management.
Patient Education, Healthcare Providers, Pain Management, Payer/Health Plans
On July 31, 2020
As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On July 30, 2020
The United States is seeing spikes in COVID-19 (coronavirus) cases since reopening. The CDC and other public health organizations remind us that even though some guidelines are lifted, we should still avoid shaking hands with others and touching our faces. Cancellations continue of some on-campus fall college classes, elective surgeries, sporting events, concerts, and industry conferences. Wherever we look, it’s evident that the COVID-19 pandemic persists in dramatically impacting daily life.
Patient Engagement, Health Engagement, Remote Work Culture, COVID-19
On July 29, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Share this post with patients and those you care for to encourage healthy actions post-lockdown. COVID-19 lockdowns are easing across the U.S., but is it safe to go back to the gym? Or the doctor?
Healthy Lifestyle, Healthcare Providers, COVID-19, American Heart Association, Telemedicine
On July 28, 2020
Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases. This infographic outlines the novel coronavirus (COVID-19) symptoms, risk factors and methods for prevention. To learn the latest, visit the CDC Coronavirus page.
Patient Engagement, Patient Education, Healthcare Providers, COVID-19
On July 24, 2020
Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.
Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing
On July 22, 2020
With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.
Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19
On July 22, 2020
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On July 22, 2020
Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2
Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth
On July 20, 2020
America’s hospitals and health systems have incurred average losses of $50.7 billion per month due to the COVID-19 pandemic.1
Patient Education, Healthcare Providers, Krames On FHIR, COVID-19
On July 16, 2020
About one in five U.S. adults knows someone who goes by a gender-neutral pronoun.1 It’s increasingly likely that a nonbinary person (someone who doesn’t identify as male or female) or a transgender person (someone with a gender identity different from their assigned sex at birth) is seeking care at your health organization.
Patient Education, Healthcare Providers, Payer/Health Plans, Patient Experience
On July 7, 2020
Not only does the use of e-cigarettes not help cigarette smokers who are unmotivated to quit, it has the opposite effect, according to results from a new study.
Population Health Management, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On June 24, 2020
If there’s one thing we’ve learned during the COVID-19 pandemic, it’s that misinformation may be spreading faster than the virus. Nearly eight in 10 Americans say misinformation about the virus is a major problem.1
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19
