In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On November 10, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, American Heart Association
On October 25, 2021
Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With emerging variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On October 19, 2021
Patients want highly tailored health care experiences—like those they enjoy in every other area of their life as consumers. They want their experience to be more personalized and catered to them as individuals: 61% said they’d visit their health care provider more often if the communication experience felt more personalized.1
Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey
On October 15, 2021
Quitting tobacco may be a common conversation you have with your patients to help improve their health. So why does the recommendation stick with some patients, but not others? Because quitting smoking is really hard! It’s a process, but every reminder of the benefits of quitting can help advance them in their journey. Approaching the subject with empathy and helpful resources can increase your patient’s chances for success.
Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On October 7, 2021
Health literacy is about reaching people where they are—and getting through to them. Do you want compliance with instructions and medications? Better outcomes? Fewer readmissions? All of this starts with a patient being able to grasp what you want them to know. They need to be able to pay attention to the details you want them to see. They need to understand what’s at stake, and what their role is. They need to have reasonable expectations, and know what clear steps they must take.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 23, 2021
In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On September 15, 2021
The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.
Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing
On August 31, 2021
While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.
Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing
On August 23, 2021
Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1
Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On August 4, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...
Patient Education, Healthcare Providers, COVID-19, American Heart Association
On July 27, 2021
WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence.
Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing
On July 27, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.
Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health
On July 23, 2021
Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey
On July 15, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On July 12, 2021
A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1
Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing
On July 12, 2021
Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.
Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing
On June 9, 2021
Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats.
Population Health Management, Health Engagement, Payer/Health Plans, Case study
On June 3, 2021
COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey
On May 27, 2021
Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
