In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On June 9, 2021
Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats.
Population Health Management, Health Engagement, Payer/Health Plans, Case study
On June 3, 2021
COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey
On May 27, 2021
Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.
Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19
On May 27, 2021
For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.
Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine
On May 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.
Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health
On May 19, 2021
Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly.
Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study
On May 13, 2021
Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...
Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey
On April 30, 2021
2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...
On April 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.
Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association
On April 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On April 14, 2021
Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1
Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey
On April 7, 2021
With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On April 5, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.
Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans
On March 30, 2021
TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.
Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing
On March 24, 2021
A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?
Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On March 1, 2021
The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.
Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey
On February 24, 2021
As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.
Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing
