Health content case studies
In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On September 26, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After having a heart attack, people with autoimmune disease are more likely than others to die or experience further serious heart problems, including a second heart attack, new research finds. The study, published Wednesday in the Journal of the American Heart Association, helps fill a gap in what's known about the long-term cardiovascular health of people with...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 24, 2022
The proper diagnosis of a disease and effective treatments are, of course, essential to an individual’s prognosis and quality of life. But there is also compelling evidence about the value of being sufficiently informed, since a patient’s misunderstanding of a condition and its care can result in non-compliance to a doctor’s recommendations, significantly and adversely affecting outcomes. Patient education is critical to improving patient compliance and outcomes. The more clearly a disease is...
On September 23, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. People with high blood pressure may be at higher risk for developing cardiovascular disease and diabetes if they work frequent night shifts, new research suggests. The higher risk was more pronounced among people who also slept too much or too little when they weren't working, according to the findings published Monday in the Journal of the American Heart...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 14, 2022
The Hispanic population in the United States reached 62.1 million in 2020, up from 50.5 million in 2010. That’s an increase of 23% over the previous decade, outpacing the nation’s 7% overall population growth.
On August 24, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Social isolation and loneliness may increase the risk of having or dying from a heart attack or stroke, according to a new report summarizing research on the topic.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On August 19, 2022
Busy healthcare professionals now have a better way to access the latest clinical information at important decision points. WebMD Provider Services is now offering an additional clinical support tool – Read by QxMD – as part of our broader clinical support solution, which is built on Krames’ integrated patient education. This latest addition to our clinical support solution provides clinicians the necessary information for themselves and patients to achieve the best outcomes possible.
On August 18, 2022
Congratulations are in order for two Krames clients recognized for their high-quality consumer health information at this year’s Annual National Health Information Awards. The National Health Information Awards is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. Along with Krames (part of WedMD Provider Services), these clients were recognized with gold awards in the following categories:...
Patient Education, Health Education, National Health Information Awards
On August 17, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Women with a history of endometriosis may be more likely to have a stroke later in life than their peers with no history of the chronic inflammatory condition, new research finds.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On August 10, 2022
It’s a common complaint throughout healthcare: there just isn’t enough time to really communicate with patients to understand their unique situations and create personalized treatment and wellness programs. But the problem isn’t confined to episodic care—as medical care has grown more complex, providers find themselves dealing with a national crisis in basic patient health literacy.
On August 2, 2022
New research finds that rural healthcare professionals’ top concern is quality of care
Healthcare Providers, ruralhealthcare, healthcareprofessionals
On July 26, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Flu-like illnesses can increase the risk for stroke among adults, but being vaccinated might lower those odds, especially among those under 45, new research finds.
Patient Education, Healthcare Providers, Payer/Health Plans, Sleep, American Heart Association
On July 22, 2022
The rate of inflation surged to 9.1% from 8.6% last month and 5.04% last year. This is the highest since December ‘81 and compared to the market forecast of 8.3%.1 While it is evident that food, gas and housing costs are increasing, healthcare systems and patients are also experiencing increased expenses across the nation.
Patient Education, Healthcare Providers, Care Management, Inflation
On July 19, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Proper sleep is essential, and a widely used scoring system for heart and brain health is being redefined to reflect that.
Patient Education, Healthcare Providers, Payer/Health Plans, Sleep, American Heart Association
On July 15, 2022
What is 988? In July 2020, the Federal Communications Commission established 988 as a nationwide, easy-to-remember dialing code for Americans in crisis to connect with suicide prevention and mental health crisis counselors. The FCC’s rules require phone service providers to direct all 988 calls to the existing National Suicide Prevention Lifeline beginning on Saturday, July 16, 2022. 1,2,3 While 988 is not currently live across the country, it will be soon. Here is what you should know.
On June 30, 2022
If you’re a health system leader aspiring to transform patient interactions into a modern consumer brand experience, today’s a good day. I’m excited to welcome Mercury Healthcare, a world-class healthcare marketing technology company to the WebMD team. Mercury’s impressive suite of solutions provides health systems the ability to analyze, target and precisely communicate to the right patient with the right message all while empowering their clients with transparency, performance data and...
On June 28, 2022
Dedicated to heart health for Blacks and other minorities since 1974 The Association of Black Cardiologists (ABC) was founded to bring special attention to the disparate and often unrecognized impact that cardiovascular disease and stroke have on African-American and other minority communities. A non-profit 501(c)(3) organization, it unites over 2,000 diverse health professionals, lay members of the community, corporate and institutional members in one mission: to promote the prevention and...
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Case study, Health Education
On June 28, 2022
The Association of Black Cardiologists is the premier organization dedicated to one mission: promote the prevention and treatment of cardiovascular disease, including stroke, and to achieve health equity for all through the elimination of health disparities. Since 1974, this non-profit has worked to achieve health equity, advocate for equal access to medical care and technologies, and mentor young physicians of color, particularly Black cardiologists. Learn more about the mission of the...
On June 22, 2022
People who consistently have higher depressive symptoms may be at higher risk for a stroke, according to new research. But stroke risk did not increase in those with decreasing severity of symptoms over time, even if they had high depressive symptoms early on. Past studies show a possible link between depression and the risk of stroke, which occurs when a blood vessel supplying the brain is either blocked by a clot or ruptures. Stroke is a leading cause of long-term disability and death...
Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association, Disease Management
On June 10, 2022
The Healthcare Effectiveness Data and Information Set (HEDIS) is the most important tool health plans use for measuring clinical performance and plan quality. HEDIS is administered by the National Committee for Quality Assurance (NCQA), which collects the data and evolves the HEDIS measurement set annually. Over 90% of plans, enrolling 191 million Americans, use HEDIS annually to measure their performance.
On June 8, 2022
The rate of pregnancy-related high blood pressure disorders doubled in the U.S. between 2007 and 2019, according to new research that finds 1 in 5 births now results in such a disorder, a preterm delivery or a baby with low birth weight. The study, published Wednesday in the Journal of the American Heart Association, fills in important details about women's heart health during a crucial period of their lives, because those pregnancy complications are linked to a long-term risk of heart disease,...
