In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On January 18, 2022
Research Highlights: An analysis of more than 600,000 U.S. death records from a national database found that middle-aged adults, men, Black adults and adults living in rural areas had higher rates of heart attack death compared to young adults, women, white adults and people living in urban areas. Overall, premature heart attacks in the U.S. declined by 52% between 1999-2019. However, after an initial decline, the deceleration in death rates has plateaued across demographic subgroups between...
Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association
On January 14, 2022
The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On January 12, 2022
While COVID-19 vaccines and variants continued to capture health headlines, a number of significant scientific research breakthroughs offered promising news in the fight against heart disease, stroke and cardiovascular risk factors. The American Heart Association, the largest non-governmental funder of heart and stroke related research in the United States, has been compiling an annual list of major advances in heart disease and stroke science since 1996.
Patient Education, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association
On December 14, 2021
Integrated care has been an on-again, off-again proposition for decades with varying degrees of success. The Affordable Care Act put an incentive structure in-place to move the industry forward by focusing reimbursements on quality and patient outcomes. Despite this, 62% of consumers surveyed said the healthcare system feels like it's designed to be confusing.1
Healthcare Providers, Patient Experience, Patient Acquisition, Patient Loyalty, Healthcare Marketing
On December 10, 2021
Research Highlights: Almost 40% of stroke survivors who smoked cigarettes before their stroke continue to smoke, a rate that hasn’t decreased in recent decades, according to a new study analyzing national survey data. Stroke survivors with a history of smoking were 28% less likely to have quit smoking compared to cancer survivors who had a history of smoking.
Patient Education, Healthcare Providers, Tobacco Cessation, American Heart Association
On December 9, 2021
Research Highlights:
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On December 1, 2021
Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.
Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey
On November 30, 2021
The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.
Patient Education, Health Engagement, Healthcare Marketing, Case study
On November 30, 2021
We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.
Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing
On November 10, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, American Heart Association
On October 25, 2021
Last modified date: November 29, 2021 Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With emerging variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On October 19, 2021
Patients want highly tailored health care experiences—like those they enjoy in every other area of their life as consumers. They want their experience to be more personalized and catered to them as individuals: 61% said they’d visit their health care provider more often if the communication experience felt more personalized.1
Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey
On October 15, 2021
Quitting tobacco may be a common conversation you have with your patients to help improve their health. So why does the recommendation stick with some patients, but not others? Because quitting smoking is really hard! It’s a process, but every reminder of the benefits of quitting can help advance them in their journey. Approaching the subject with empathy and helpful resources can increase your patient’s chances for success.
Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On October 7, 2021
Health literacy is about reaching people where they are—and getting through to them. Do you want compliance with instructions and medications? Better outcomes? Fewer readmissions? All of this starts with a patient being able to grasp what you want them to know. They need to be able to pay attention to the details you want them to see. They need to understand what’s at stake, and what their role is. They need to have reasonable expectations, and know what clear steps they must take.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 23, 2021
In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On September 15, 2021
The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.
Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing
On August 31, 2021
While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.
Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing
On August 23, 2021
Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1
Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On August 4, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...
Patient Education, Healthcare Providers, COVID-19, American Heart Association
