Effectively reaching large populations is crucial for health care associations, but your organization may be facing a unique set of challenges. Perhaps you're lacking the internal time and resources necessary to produce and distribute health education. Or maybe you want to reach larger populations through different distribution channels with engaging and innovative tools, but can't easily access or use them. Whatever your goals—from acting as a trusted advocate for specific demographics and disease states, to arming health care workers with proven, up-to-date information—we can help you achieve health and well-being for all.
Effectively communicate your mission, activities, and achievements to your members. With unlimited customization of health content and various formats to choose from—including print, email, social media, and microsites—you can engage your members while reaching new ones, increase site traffic and visibility, and secure funding for projects. We'll help you develop a unique omnichannel marketing approach sure to draw the attention your organization deserves.
Show health care professionals that they can rely on you for the most up-to-date information available to help care for their patients and communities. Customized tools such as shared decision-making toolkits, pocket educators, and easy-to-understand guidelines for staff and patients alike can demonstrate the value of partnering with your organization.
Save the amount of time and care that goes into producing health education for your population, freeing you to focus on other mission-critical goals. Partnering with us, you can supplement and support your existing patient education library—providing tools in the right format for your patients seeking guidance, delivered at the right stage—to improve their health, wherever they are in their health journey.
On December 9, 2020
Kelvin Phillips took part in the COVID-19 vaccine trial both for the "greater good" and to help the trial represent diverse demographics. Phillips, age 50, is African American and has high blood pressure.
Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On December 3, 2020
With the sheer volume of information bombarding us daily through social media, email, and texts, it’s easy for your marketing message to get lost in the noise.
Patient Engagement, Patient Education, Healthcare Providers, Payer/Health Plans, Healthcare Marketing
On November 5, 2020
In our competitive health care landscape, physicians are pressed to form coordinated, high-value partnerships with health care organizations to align payment models, care delivery practices, and functioning capabilities. True physician alignment has never been more important as referral leakage costs American hospital systems more than $150 billion a year,1 coupled with the financial impact and constrained patient volumes related to the COVID-19 pandemic.
Healthcare Providers, Patient Acquisition, Healthcare Marketing
On November 4, 2020
What do we need to know about the accelerated COVID vaccine timeline, and how can physicians help the spread of accurate information? WebMD Chief Medical Officer Dr. John Whyte speaks with American Medical Association (AMA) President Dr. Susan Bailey.
Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
By now, everyone knows COVID-19 is a pandemic, but do you know what makes it different from an epidemic? WebMD Chief Medical Officer Dr. John Whyte explains.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
WebMD Chief Medical Officer Dr. John Whyte speaks with Tim Tebow about the power of taking your setbacks and turning them into setups for better outcomes.
Healthy Lifestyle, Behavior Change, Payer/Health Plans, COVID-19, Healthcare Marketing
On September 22, 2020
Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.
Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing
On August 13, 2020
The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.
Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing
On July 31, 2020
As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On July 24, 2020
Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.
Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing
1 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.
2 Skinner J. The 2018 state of healthcare content marketing research report. True North Custom. https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing. Published March 28, 2018. Accessed March 20, 2019.
DiabetesSisters case study
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Interactive DigiReach Solution
See how Krames creates customized, interactive health content you can use to expand your influence.
