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Health care associations

Effectively reaching large populations is crucial for health care associations, but your organization may be facing a unique set of challenges. Perhaps you're lacking the internal time and resources necessary to produce and distribute health education. Or maybe you want to reach larger populations through different distribution channels with engaging and innovative tools, but can't easily access or use them. Whatever your goals—from acting as a trusted advocate for specific demographics and disease states, to arming health care workers with proven, up-to-date information—we can help you achieve health and well-being for all.

Extension of your organization's reach

Effectively communicate your mission, activities, and achievements to your members. With unlimited customization of health content and various formats to choose from—including print, email, social media, and microsites—you can engage your members while reaching new ones, increase site traffic and visibility, and secure funding for projects. We'll help you develop a unique omnichannel marketing approach sure to draw the attention your organization deserves.

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Professional support for proven value

Show health care professionals that they can rely on you for the most up-to-date information available to help care for their patients and communities. Customized tools such as shared decision-making toolkits, pocket educators, and easy-to-understand guidelines for staff and patients alike can demonstrate the value of partnering with your organization.

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Patient education tailored to your audience

Save the amount of time and care that goes into producing health education for your population, freeing you to focus on other mission-critical goals. Partnering with us, you can supplement and support your existing patient education library with our award-winning content—providing tools in the right format for your patients seeking guidance, delivered at the right stage—to improve their health, wherever they are in their health journey.

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See MoreLatest Blog Posts

How to Make Marketing Patient Centric

On February 10, 2022

Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...

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Patient Education, Health Engagement, Healthcare Marketing, Case study

Breaking down silos in health care for a more connected patient experience

On December 14, 2021

Integrated care has been an on-again, off-again proposition for decades with varying degrees of success. The Affordable Care Act put an incentive structure in-place to move the industry forward by focusing reimbursements on quality and patient outcomes. Despite this, 62% of consumers surveyed said the healthcare system feels like it's designed to be confusing.1

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Healthcare Providers, Patient Experience, Patient Acquisition, Patient Loyalty, Healthcare Marketing

How Apple's iOS 15 could impact healthcare email marketing and open rates

On December 1, 2021

Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.

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Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey

National Pancreas Foundation: A recipe for health

On November 30, 2021

The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.

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Patient Education, Health Engagement, Healthcare Marketing, Case study

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

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Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

5 ways to fight health misinformation

On September 23, 2021

In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

Consumerism and the importance of brand in the patient journey

On September 15, 2021

The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.

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Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

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Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Patient video education has a new dynamic duo: The Wellness Network joins Krames in WebMD’s push to deepen patient engagement services

On July 27, 2021

WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence.

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Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing

3 ways digital health trends are meeting pandemic-shaped patient expectations

On July 12, 2021

A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1

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Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing

3 ways digitizing health care enhances the clinician experience

On July 12, 2021

Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.

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Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing

Broward Health expands print pub to digital to drive patient traffic

On May 19, 2021

Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly.

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Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, vice president of health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

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Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL). Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

It’s a brand new day for Krames

On January 7, 2021

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

Getting the COVID Vaccine–A Trial Participant Shares What It's Like

On December 9, 2020

Kelvin Phillips took part in the COVID-19 vaccine trial both for the "greater good" and to help the trial represent diverse demographics. Phillips, age 50, is African American and has high blood pressure.

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Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing

6 tips for creating an award-winning health care publication

On December 3, 2020

With the sheer volume of information bombarding us daily through social media, email, and texts, it’s easy for your marketing message to get lost in the noise.

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Patient Engagement, Patient Education, Healthcare Providers, Payer/Health Plans, Healthcare Marketing

Addressing Market Needs

46%
of execs prioritize increasing member retention1
36%
of health care marketers rate their content as very effective2
10%
of health care marketers successfully track ROI2
References

1 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.

2 Skinner J. The 2018 state of healthcare content marketing research report. True North Custom. https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing. Published March 28, 2018. Accessed March 20, 2019.
Featured Resource
KRIcon_Study_W

National Pancreas Foundation case study

This case study describes how the National Pancreas Foundation, as part of its mission to support patients with pancreas diseases, partnered with Krames to create and distribute a family-friendly cookbook and nutritional guide in print and digital formats.

View the case study

Featured Solution
Interactive DigiReach Solution

Interactive DigiReach Solution

See how Krames creates customized, interactive health content you can use to expand your influence.

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