Health care associations

Effectively reaching large populations is crucial for health care associations, but your organization may be facing a unique set of challenges. Perhaps you're lacking the internal time and resources necessary to produce and distribute health education. Or maybe you want to reach larger populations through different distribution channels with engaging and innovative tools, but can't easily access or use them. Whatever your goals—from acting as a trusted advocate for specific demographics and disease states, to arming health care workers with proven, up-to-date information—we can help you achieve health and well-being for all.

Extension of your organization's reach

Effectively communicate your mission, activities, and achievements to your members. With unlimited customization of health content and various formats to choose from—including print, email, social media, and microsites—you can engage your members while reaching new ones, increase site traffic and visibility, and secure funding for projects. We'll help you develop a unique omnichannel marketing approach sure to draw the attention your organization deserves.

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Professional support for proven value

Show health care professionals that they can rely on you for the most up-to-date information available to help care for their patients and communities. Customized tools such as shared decision-making toolkits, pocket educators, and easy-to-understand guidelines for staff and patients alike can demonstrate the value of partnering with your organization.

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Patient education tailored to your audience

Save the amount of time and care that goes into producing health education for your population, freeing you to focus on other mission-critical goals. Partnering with us, you can supplement and support your existing patient education library—providing tools in the right format for your patients seeking guidance, delivered at the right stage—to improve their health, wherever they are in their health journey.

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See MoreLatest Blog Posts

It’s a brand new day for Krames

On September 22, 2020

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

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Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing

Health care marketers: don’t retreat, recalibrate

On July 31, 2020

As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Telehealth technology: from scramble to strategy

On July 24, 2020

Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.

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Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing

Addressing Market Needs

46%
of execs prioritize increasing member retention1
36%
of health care marketers rate their content as very effective2
10%
of health care marketers successfully track ROI2
References

1 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.

2 Skinner J. The 2018 state of healthcare content marketing research report. True North Custom. https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing. Published March 28, 2018. Accessed March 20, 2019.
Featured Resource
KRIcon_Study_W

DiabetesSisters case study

This case study shares how DiabetesSisters supports women living with diabetes through a microsite that shares their stories while strengthening the nonprofit's online presence and increasing site traffic.

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Featured Solution
Interactive DigiReach Solution

Interactive DigiReach Solution

See how Krames creates customized, interactive health content you can use to expand your influence.

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