How to Make Marketing Patient Centric
On February 10, 2022
Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...
Patient Education, Health Engagement, Healthcare Marketing, Case study