Effectively reaching large populations is crucial for health care associations, but your organization may be facing a unique set of challenges. Perhaps you're lacking the internal time and resources necessary to produce and distribute health education. Or maybe you want to reach larger populations through different distribution channels with engaging and innovative tools, but can't easily access or use them. Whatever your goals—from acting as a trusted advocate for specific demographics and disease states, to arming health care workers with proven, up-to-date information—we can help you achieve health and well-being for all.
Effectively communicate your mission, activities, and achievements to your members. With unlimited customization of health content and various formats to choose from—including print, email, social media, and microsites—you can engage your members while reaching new ones, increase site traffic and visibility, and secure funding for projects. We'll help you develop a unique omnichannel marketing approach sure to draw the attention your organization deserves.
Show health care professionals that they can rely on you for the most up-to-date information available to help care for their patients and communities. Customized tools such as shared decision-making toolkits, pocket educators, and easy-to-understand guidelines for staff and patients alike can demonstrate the value of partnering with your organization.
Save the amount of time and care that goes into producing health education for your population, freeing you to focus on other mission-critical goals. Partnering with us, you can supplement and support your existing patient education library—providing tools in the right format for your patients seeking guidance, delivered at the right stage—to improve their health, wherever they are in their health journey.
On September 23, 2020
The health care industry continues to make major advancements that improve patients’ health and lives. Yet health care providers still face an ongoing fundamental challenge: ensuring that patients understand their own medical conditions and treatment plans.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 22, 2020
Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.
Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing
On August 12, 2020
Modern medicine has worked near miracles treating ailments, illnesses, and pain. While the achievements and necessity of medication can’t be overstated, there are also several downsides to the wide availability of pain killers, such as opioids, for pain management.
Patient Education, Healthcare Providers, Pain Management, Payer/Health Plans
On July 22, 2020
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On July 16, 2020
About one in five U.S. adults knows someone who goes by a gender-neutral pronoun.1 It’s increasingly likely that a nonbinary person (someone who doesn’t identify as male or female) or a transgender person (someone with a gender identity different from their assigned sex at birth) is seeking care at your health organization.
Patient Education, Healthcare Providers, Payer/Health Plans, Patient Experience
On July 7, 2020
Not only does the use of e-cigarettes not help cigarette smokers who are unmotivated to quit, it has the opposite effect, according to results from a new study.
Population Health Management, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On June 3, 2020
COVID-19 affects the physical, psychological, and social health of people around the world. In the United States, newly reported cases are rising at alarming rates.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On May 20, 2020
Congratulations are in order for several Krames clients recognized for creative excellence by the Association of Marketing and Communication Professionals in this year’s Hermes awards. The Hermes Creative Awards is one of the largest and oldest creative competitions in the world that honors the messengers and creators of traditional and emerging media.
Patient Engagement, Patient Education, Consumer Health Library, Health Engagement, Healthcare Providers, Payer/Health Plans
On May 14, 2020
StayWell is proud to partner with the American Lung Association and share this guest blog from several lung health experts.
Health Engagement, Healthcare Providers, Payer/Health Plans, American Lung Association, COVID-19
On May 14, 2020
StayWell is proud to partner with the American Lung Association and share this guest blog from Chief Medical Officer Albert Rizzo, M.D.
Population Health Management, Behavior Change, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation, American Lung Association, COVID-19
On May 14, 2020
Coronavirus disease 2019 (COVID-19) is a respiratory illness. It's caused by a new (novel) coronavirus called SARS-CoV-2. There are many types of coronavirus. Coronaviruses are a very common cause of bronchitis. They may sometimes cause lung infection (pneumonia). Symptoms can range from mild to severe respiratory illness. These viruses are also found in some animals. COVID-19 was first found in people in Wuhan, China, in late 2019. In 2020, several cases of COVID-19 have been confirmed in the...
Patient Engagement, Patient Education, Population Health Management, Consumer Health Library, Payer/Health Plans, COVID-19
On March 24, 2020
Thousands of health care professionals are on the frontlines working long, extended hours and risking their own health in the fight against the COVID-19 pandemic. The uncertainty the virus brings, the risk of being exposed, and making difficult decisions is creating extreme levels of anxiety and stress for those in the health care industry.
Healthy Lifestyle, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On March 18, 2020
Research shows that regularly writing down what’s on your mind can help you release emotions and make sense of what’s going on in your life. This is particularly true during periods of transition or change, like the COVID-19 pandemic’s disruption of day-to-day activities. Journaling also can help improve your relationships with others, lower your blood pressure, and decrease symptoms of depression.
On January 17, 2020
By Mitch Collier, VP of product development at StayWell Technology continues to transform the health care industry at an unprecedented rate. When used effectively, new technologies have the potential to help health care organizations meet growing demand and efficiently deliver better patient care and outcomes.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Technology
On September 23, 2019
By Kathryn Gerlock, VP of information security at StayWell Information security is a critical component to nearly every business these days, but it’s especially important when it comes to protecting highly sensitive health information. News stories continue to report on recent hacks, an increase in security threats, and the expanding lengths businesses are going to maintain higher security measures. As more work moves to technology platforms and cloud-based systems, the need for stronger IT...
Electronic Health Records, Healthcare Providers, Payer/Health Plans, Technology
On August 28, 2019
By Amy VanStee, editorial director at StayWell With the sheer volume of information bombarding us daily through social media, email, and texts, it’s easy for your message to get lost in the noise. That makes print an attention-getting way to reach consumers—and a smart addition to your health care marketing mix.
Patient Engagement, Patient Education, Healthcare Providers, Payer/Health Plans
On July 24, 2019
StayWell has received its URAC accreditation as a Health Content Provider, maintaining its status as a premier provider of digital health content through StayWell’s Consumer Health Library. This means our health care clients will continue to have access to high-quality content that’s peer reviewed and follows ethical business practices.
Consumer Health Library, Healthcare Providers, Payer/Health Plans
On June 10, 2019
By StayWell health coaching experts Approximately 40% of American adults are obese. Their struggles with weight can affect their job performance, with the costs of obesity reaching an estimated $73.1 billion for full-time employees in the United States.
On August 15, 2018
4 Common Concerns About Vaccines for Kids and Adults
Healthy Lifestyle, Healthcare Providers, Kids Health by Nemours, Payer/Health Plans
On May 25, 2018
We can all agree that too much stress is not healthy for anyone. Long-term stress can contribute to everything from heart disease, to strokes, to cancer and beyond. Ironically, it seems that the subject of stress, or stress management rather, is causing employers…well, stress. In fact, according to StayWell’s book of business results, it is the second most prevalent health risk for employers, coming in right behind weight.
1 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.
2 Skinner J. The 2018 state of healthcare content marketing research report. True North Custom. https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing. Published March 28, 2018. Accessed March 20, 2019.
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