Yardley, PA, September 23, 2020: StayWell, a health empowerment company, has completed an extensive rebranding effort. At the heart of this rebranding is a change of the company name to Krames—a brand that is already synonymous with high-quality, credible patient education—and an update to the corporate logo. 

The revitalized Krames brand speaks to the depth of tools and solutions beyond traditional patient education and the support of health care organizations in engaging, empowering, and educating patients across their health care journey, from discovery to recovery.

Activating health with hummingbirds

The Krames brand is supported by a new tagline, activating health. This simple phrase reinforces how Krames is actively involved in improving outcomes for patients and delivering better results for the health care organizations.

You’ll also see a constantly-in-motion hummingbird hovering near the Krames logo. It reinforces a proactive stance and never-resting quest to accelerate outcomes for these same health care clients and those in their care.

Engaging, credible content remains at our core

High-quality content remains at the heart of solutions that empower and inspire action. Clinically reviewed and health literate, with a depth and thoughtfulness to drive patient engagement and health improvement, we continuously expand our content and tools with interactive, engaging formats to further deepen patient engagement.

Expertise and reach across the continuum

Krames goes beyond the role of a patient education vendor to that of a proven partner who understands the intersection of patient acquisition, engagement, education, and experience.

Krames delivers a strategic, consultative approach, bringing to bare products, partners, and perspectives to help guide health care clients towards decisions that exponentially increase healthier outcomes.

Working within the Internet Brands and WebMD family, Krames will continue to expand capabilities and introduce new products and tools to advance clients’ brand, growth, and quality goals. Back to Care, for example, addresses the largest barrier to patient medication adherence by connecting patients with pharmaceutical assistance programs to provide medications at low or no cost.

Say hello to the new (but same great) StayWell, now Krames

HubSpot Video

We look forward to reintroducing you to our new brand—and the incredible impact we can make on your organization and populations you serve.

About Krames

Krames—a brand trusted by physicians and clinicians for more than 40 years—is now part of Internet Brands, parent company of WebMD and Medscape. Together, we’re delivering new intelligent solutions to educate, engage, and empower patients throughout the entire health care experience. Visit to learn more.

About WebMD

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites.

WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®,®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

About Internet Brands

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit

Media Contact:

Denise Spillane, Krames