New service lines target pediatrics, health entertainment content, and customization capabilities for hospitals, health systems and clinicians

YARDLEY, PA. (March 21, 2017) – The StayWell Company announced today that it has further expanded its suite of customizable, digital health education content used by health care providers across the country through its Krames On-Demand solution. The enhancements are in response to a growing demand for pediatric patient education content, a growing consumer demand for digital content—specifically, video content—and the need for educational tools that can be customized by hospitals and health systems.

“Consumability is an important element of patient education and engagement, which is why we are continuously evolving our solutions to meet the current market demands and usability preferences, while advancing the clinical needs of those who deliver care and manage patient populations,” said Cindy Wilkey, vice president of product for StayWell. “The latest enhancements to Krames On-Demand provide both added functionality for providers and deeper, more interactive content for patients.”

The following upgrades are available to hospitals and health systems that license Krames On-Demand:

  • Custom Content Builder – Krames On-Demand users can now customize patient education HealthSheets to reflect the needs of their organization and patient populations. The enhanced editing tool allows clinicians to blend their proprietary content with clinical content and medical images from StayWell.
  • KidsHealth® Content – StayWell’s agreement with KidsHealth gives clinicians access to more than 1,000 educational instructions created just for pediatrics, by pediatric clinical teams. KidsHealth comes from the nonprofit Nemours Center for Children’s Health Media, a pediatrician-led group devoted to creating family-friendly education since 1992. KidsHealth Patient Instructions focus on what families need to know and address common reasons for therapeutic failure.
  • Health Entertainment Video Solutions – StayWell is expanding its health entertainment offering, which was made possible after the company acquired ShareWIK Media Group in 2016. As a result, Krames On-Demand now features more than 600 experiential, personal storytelling videos that feature a first-person perspective on real-life health situations from real patients.
  • Video HealthSheets™ – Krames On-Demand features Video HealthSheets, which are articles exported into the various Electronic Health Records (EHR) formats containing information about the videos licensed in Krames On-Demand. Clinicians can print and give these to patients just like they do other educational materials. Patients can then take the sheets home and access the videos the clinician has asked them to watch.

“The wide range of content and delivery options available through our Krames On-Demand solution, coupled with our trusted content and the thousands of topics we address, gives health care providers the power to improve patient education and engagement, while improving communication and fine-tuning services offered to distinct patient populations,” said Wilkey.

To learn more about Krames On-Demand or other patient education solutions from StayWell, contact, visit or attend a StayWell webinar on March 29, 2017 at 2:00 PM, EST. Register at: On-Demand.


About StayWell
StayWell is a health solutions company that uses the science of behavior change to help people live happier, healthier lives. StayWell brings decades of experience working across the health care industry to design solutions for improving individual and organizational health outcomes, managing the health of targeted populations, and creating brand engagement for employers and health care organizations. StayWell programs have received numerous top industry honors, including the C. Everett Koop National Health Award and the Web Health Award for health engagement programs. StayWell also has received URAC and NCQA accreditation for several of its programs. StayWell is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc., Kenilworth, NJ, USA (“Merck”). The company is headquartered in Yardley, PA, and also has a major location in St. Paul, MN. To learn more, visit

About Merck
For over a century, Merck has been a global health care leader working to help the world be well. Merck is known as MSD outside the United States and Canada. Through our prescription medicines, vaccines, biologic therapies, and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through far-reaching policies, programs and partnerships. For more information, visit and connect with us on TwitterFacebookYouTube and LinkedIn.

Forward-Looking Statement of Merck & Co., Inc., Kenilworth, N.J., USA
This news release of Merck & Co., Inc., Kenilworth, N.J., USA (the “company”) includes “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the company’s management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements.

Risks and uncertainties include but are not limited to, general industry conditions and competition; general economic factors, including interest rate and currency exchange rate fluctuations; the impact of pharmaceutical industry regulation and health care legislation in the United States and internationally; global trends toward health care cost containment; technological advances, new products and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approval; the company’s ability to accurately predict future market conditions; manufacturing difficulties or delays; financial instability of international economies and sovereign risk; dependence on the effectiveness of the company’s patents and other protections for innovative products; and the exposure to litigation, including patent litigation, and/or regulatory actions.

The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the company’s 2016 Annual Report on Form 10-K and the company’s other filings with the Securities and Exchange Commission (SEC) available at the SEC’s Internet site (