Consumerism and the importance of brand in the patient journey
On September 15, 2021
The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.
Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing