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Topic: Patient Engagement

Preserving Your Memory® Magazine Celebrates 15 Years of Partnership with Krames

On November 28, 2022

The Fisher Center for Alzheimer's Research Foundation provides millions of dollars for novel Alzheimer's disease research, conducted primarily at the Fisher Center lab at The Rockefeller University in New York City. The lab is currently under the direction of Dr. Nathaniel Heintz but was previously run by late Nobel laureate Dr. Paul Greengard until his death in 2019. Funds raised also support research at NYU Grossman School of Medicine, as well as Imagine Institute/Institute for Brain and...

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Patient Engagement, Patient Education, Healthcare Providers

Empower and engage with patient education videos

On October 21, 2022

October is Health Literacy Month, and each year, it shines a light on improving not only the patient’s health knowledge but also on activating healthier behaviors. As providers strive to enhance the quality of the care they deliver, patient education can make it easier for patients to understand and actively manage their health.

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Patient Engagement, Patient Education, Healthcare Providers, Videos

Keeping hearts healthy, one meal at a time

On June 28, 2022

Dedicated to heart health for Blacks and other minorities since 1974 The Association of Black Cardiologists (ABC) was founded to bring special attention to the disparate and often unrecognized impact that cardiovascular disease and stroke have on African-American and other minority communities. A non-profit 501(c)(3) organization, it unites over 2,000 diverse health professionals, lay members of the community, corporate and institutional members in one mission: to promote the prevention and...

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Patient Engagement, Healthy Lifestyle, Healthcare Providers, Case study, Health Education

Redox Podcast: Ann Bilyew on Why Scale Matters in a Shifting Market

On February 16, 2022

Ann Bilyew, SVP of Health at Internet Brands and Group GM of WebMD Provider Services sits down with Niko Skievanski of Redox to discuss emerging trends in health tech and how health systems and hospitals can transform to deliver patient-centered care.

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Patient Engagement, Technology, Interoperability, Patient Experience

Roll up a sleeve for the blood crisis

On February 15, 2022

January marked National Blood Donor Month with somber news. The U.S. is facing the worst national blood shortage in over a decade. The American Red Cross reports a 10% decrease in blood and platelet donations since the start of the pandemic.1 Despite the continuing strain on health care caused by COVID-19, there still is a need to treat people who are in accidents, those who are seriously ill, and people with blood disorders like cancer. All types of blood are needed now. O positive, O...

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

Patient Retention v. Patient Acquisition Strategies

On February 14, 2022

Cultivating a solid patient base is a primary goal for medical practices and health systems across the country. This requires both great patient acquisition and patient retention strategies. Although related, these strategies require different approaches when it comes to marketing.

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

CMS Interoperability Rule Improves Patient Access to Important Health Information

On January 14, 2022

The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.

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Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

How Apple's iOS 15 could impact healthcare email marketing and open rates

On December 1, 2021

Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.

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Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

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Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

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