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Topic: Patient Acquisition

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

AHA Guest Blog: The best foods for brain health

On January 7, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. It's easy to see the connection between an unhealthy diet and an expanding waistline. The connection between food and brain health can be harder to get your mind around.

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Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, Patient Acquisition

Gain physician loyalty—and referrals—with targeted marketing

On November 5, 2020

In our competitive health care landscape, physicians are pressed to form coordinated, high-value partnerships with health care organizations to align payment models, care delivery practices, and functioning capabilities. True physician alignment has never been more important as referral leakage costs American hospital systems more than $150 billion a year,1 coupled with the financial impact and constrained patient volumes related to the COVID-19 pandemic.

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Healthcare Providers, Patient Acquisition, Healthcare Marketing

Health care marketers: don’t retreat, recalibrate

On July 31, 2020

As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

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