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Topic: News

Patient Engagement Just Got Smarter and More Personalized, WebMD Acquires Mercury Healthcare

On June 30, 2022

If you’re a health system leader aspiring to transform patient interactions into a modern consumer brand experience, today’s a good day. I’m excited to welcome Mercury Healthcare, a world-class healthcare marketing technology company to the WebMD team. Mercury’s impressive suite of solutions provides health systems the ability to analyze, target and precisely communicate to the right patient with the right message all while empowering their clients with transparency, performance data and...

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News

Krames recognized with 37 Hermes Creative Awards

On April 20, 2022

2022 wins bring total to 136 awards in last 6 years. Each year, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

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News

It’s a brand new day for Krames

On January 7, 2021

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

VA Long Beach Healthcare System Launches Innovative Education Program to Enhance Veteran Experience and Engagement

On November 11, 2020

Long Beach, CA, November 11, 2020 – VA Long Beach Healthcare System of Long Beach has announced today the launch of an innovative patient education program to improve outcomes and the Veteran Experience. The program, titled VIP Experience – Patient Education Transformed, gives Veterans a state-of-the-art healthcare experience while providing new tools to enhance provider-Veteran engagement both in-person and virtually.

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News

How Technology is Shaping Patient Education

On January 15, 2018

How do you maximize the best possible outcomes when it matters most?

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Healthcare Providers, News

Use technology to transform well-being programs

On April 3, 2017

The human race is becoming more and more connected every day. Our phones and watches are smart. We have wrist straps that count our steps and gadgets that measure our sleep. Our health data lives online, ready to be quantified, analyzed, and compared.

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, News, Technology

StayWell: The Infusion of Tech in Healthcare

On November 30, 2016

The healthcare industry is ripe for disruption as individuals seek sustainable methods to improve their health and overall well-being. The use of technology that can be employed by both healthcare and employer systems is necessary for promoting well-being across a variety of demographic groups, and one company is creatively leading the tech revolution in both arenas.

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Patient Education, Healthy Lifestyle, Health Engagement, Healthcare Providers, News, Payer/Health Plans, Technology

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