Insights Blog

It’s a brand new day for Krames

On January 7, 2021

Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

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Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing

How Technology is Shaping Patient Education

On January 15, 2018

How do you maximize the best possible outcomes when it matters most?

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Healthcare Providers, News

Use technology to transform well-being programs

On April 3, 2017

The human race is becoming more and more connected every day. Our phones and watches are smart. We have wrist straps that count our steps and gadgets that measure our sleep. Our health data lives online, ready to be quantified, analyzed, and compared.

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Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, News, Technology

StayWell: The Infusion of Tech in Healthcare

On November 30, 2016

The healthcare industry is ripe for disruption as individuals seek sustainable methods to improve their health and overall well-being. The use of technology that can be employed by both healthcare and employer systems is necessary for promoting well-being across a variety of demographic groups, and one company is creatively leading the tech revolution in both arenas.

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Patient Education, Healthy Lifestyle, Health Engagement, Healthcare Providers, News, Payer/Health Plans, Technology