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Topic: Health Engagement (2) (Page 2)

AHA Guest Blog: Healthy living could offset genetics and add years free of heart disease

On February 22, 2022

People who follow seven rules for healthy living – such as staying physically active and eating a healthy diet – could offset a high genetic risk for heart disease, according to new research that suggests it could mean as many as 20 extra years of life free of heart disease. The study, published Monday in the American Heart Association journal Circulation, found people with high cumulative genetic risk scores for heart disease could dramatically lower that risk if they adhered to seven...

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Patient Education, Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

AHA Guest Blog: Statistics report offers snapshot of the nation's brain health – and a guide to protecting it

On February 22, 2022

Brain diseases, including Alzheimer's disease and other forms of dementia, are closely connected to heart health. They are affected by everyday actions and rank among the nation's leading causes of death. That's the portrait of brain health that emerges from the American Heart Association's "Heart Disease and Stroke Statistics – 2022 Update" published Wednesday in the journal Circulation. It's the first time the annual report has dedicated a chapter to brain health.

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Patient Education, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association

How to Make Marketing Patient Centric

On February 10, 2022

Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...

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Patient Education, Health Engagement, Healthcare Marketing, Case study

AHA Guest Blog: Rates of premature heart attack death vary by sex, race and region in the U.S.

On January 18, 2022

Research Highlights: An analysis of more than 600,000 U.S. death records from a national database found that middle-aged adults, men, Black adults and adults living in rural areas had higher rates of heart attack death compared to young adults, women, white adults and people living in urban areas. Overall, premature heart attacks in the U.S. declined by 52% between 1999-2019. However, after an initial decline, the deceleration in death rates has plateaued across demographic subgroups between...

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Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association

AHA Guest Blog: Risk factors, treatments, COVID complications among 2021 top heart disease, stroke science

On January 12, 2022

While COVID-19 vaccines and variants continued to capture health headlines, a number of significant scientific research breakthroughs offered promising news in the fight against heart disease, stroke and cardiovascular risk factors. The American Heart Association, the largest non-governmental funder of heart and stroke related research in the United States, has been compiling an annual list of major advances in heart disease and stroke science since 1996.

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Patient Education, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association

National Pancreas Foundation: A recipe for health

On November 30, 2021

The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.

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Patient Education, Health Engagement, Healthcare Marketing, Case study

Integrated Content Marketing team wins 24 MarCom Awards

On November 30, 2021

We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.

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Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing

The latest trends in patient engagement technology

On August 31, 2021

While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.

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Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing

Talking to patients who are hesitant about the COVID-19 vaccine

On August 23, 2021

Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1 

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Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

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