As we’ve all seen in the latest headlines, an unprecedented increase in cases of respiratory syncytial virus (RSV) is overwhelming hospitals and sending many young children to emergency rooms.

On Oct. 21, the Centers for Disease Control and Prevention (CDC) director tweeted that respiratory viruses, including the flu and RSV, are surging. Data from the CDC shows the percentage of those testing positive for RSV has more than doubled over the past month – straining the capacity of children's hospitals as they try to care for the sickest patients. 

To help break down all the latest information on this growing issue, a recent WebMD Health News article (What the RSV Surge Means for Doctors and Patients) shared what’s behind the surge and how to educate parents.

What's behind the surge?

The article notes that according to the CDC, RSV was almost nonexistent in 2020, when pandemic prevention methods nearly knocked the virus out of circulation. But the COVID pandemic means that some children born over the past couple of years were never exposed to RSV. 

The loosening of pandemic control measures coupled with a much more susceptible younger population is a “perfect storm” for this outbreak, Christopher J. Harrison MD, professor of pediatrics at the University of Missouri-Kansas City, said in the article

Educating parents and caregivers

The article also highlighted how healthcare providers and health plans can educate parents and caregivers, including:

  • Emphasizing the ABCs of disease prevention when it comes to RSV, such as avoiding crowds, staying home when sick, and hand washing; and
  • Teaching parents to recognize when symptoms can be managed at home, and when to take a child to the ER.

Krames, which is part of WebMD Provider Services, also has specific patient education on RSV and respiratory illnesses. These resources can be used to educate parents and caregivers at the point of care and as part of health plan member outreach – or while individuals are researching information available from your organization. This education can help clarify diagnoses, support shared decision-making, and build a trusted relationship.

“Having a young child with RSV can be a really scary experience for parents or caregivers,” said Renee Watson, RN, MSN, clinical team manager for Krames. “Providing them with actionable education can ease their anxiety and help them better understand the course of their child’s illness and the steps to manage it.”

Krames customers can access a list of RSV and respiratory illness-related content through their account manager or by visiting the Client Support site. Those who are not Krames customers but are interested in learning more about Krames’ patient education can connect with a Krames representative at

Ask about how we can support your patient or member education efforts