Krames logo activating health

Meet our new brand—Krames—that’s been 40 years in the making.

When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.

Our revitalized Krames brand speaks to the depth of our new tools and solutions beyond traditional patient education and how we support health care organizations in engaging, empowering, and educating patients across their health care journey, from discovery to recovery.

Activating health with hummingbirds

Our Krames brand is supported by our new tagline, activating health. This simple phrase reinforces how Krames is actively involved in improving outcomes for patients and delivering better results for the health care organizations we serve.

You’ll also see a constantly-in-motion hummingbird hovering near our logo. It reinforces our proactive stance and never-resting quest to accelerate outcomes for these same health care clients and those in their care.

Engaging, credible content remains at our core

High-quality content remains at the heart of our solutions that empower and inspire action. Clinically reviewed and health literate, with a depth and thoughtfulness to drive patient engagement and health improvement, we continuously expand our content and tools with interactive, engaging formats to further deepen patient engagement.

Expertise and reach across the continuum

We go beyond the role of a patient education vendor to that of a proven partner who understands the intersection of patient acquisition, engagement, education, and experience.

We deliver a strategic, consultative approach, bringing to bare products, partners, and perspectives to help guide our health care clients towards decisions that exponentially increase healthier outcomes.

Working within the Internet Brands and WebMD family, we continue to expand our capabilities and introduce new products and tools to advance our clients’ brand, growth, and quality goals. Back to Care, for example, addresses the largest barrier to patient medication adherence by connecting patients with pharmaceutical assistance programs to provide medications at low or no cost.

We understand that health care is results-driven. That’s why our teams continue to work to deepen our understanding of this ever-evolving industry to use this knowledge in developing intelligent technology, integrated solutions, and engaging, immersive content to meet client goals. Remember our hummingbird that never rests!

Say hello to the new (but same great) Krames

HubSpot Video

We look forward to reintroducing you to our new Krames brand—and the incredible impact we can make on your organization and populations you serve.

Ready to reach, educate, and care for patients in new ways?