On April 12, 2023
April marks Minority Health Month, a time to raise awareness about the importance of improving the health of racial and ethnic minority communities and reducing health disparities. And the 2023 Minority Health Month theme – Better Health Through Better Understanding – is centered around helping healthcare professionals address health literacy, language access, and more.
On March 29, 2023
Norovirus outbreaks occur throughout the year, but we are currently in peak season, as they are most prevalent from October to April.1 Recently, norovirus has been making the headlines with suspected and confirmed outbreaks in schools2 and on cruise ships.3 As of March 2023, the Centers for Disease Control (CDC) reported the highest percent of positive norovirus tests in the past 12 months among participating U.S. laboratories.4 Although reported infections are higher than they were this time...
On February 28, 2023
Black women face unique health challenges. They have higher rates of chronic conditions. Their health concerns may not be diagnosed as quickly, resulting in worse health outcomes and shorter life expectancy. These disparities are influenced by many things, including social determinants of health, access to quality healthcare, and racial discrimination. In fact, the Health and Human Services (HHS) Office of Minority Health is putting a spotlighton the impact social determinants of health have on...
On February 14, 2023
Brennan Stratton, VP of Sales & Client Services at WebMD Provider Services, recently did a Q&A with AVIA Marketplace where he discussed education being a core component of care, how Krames and WebMD Provider Services are meeting the challenges in the market, and how he sees patient education evolving. Read more here: Q&A with Brennan Stratton of Krames: Education as a core component of care
On December 20, 2022
Krames announced today that it was recognized as a Top Company in Patient Education upon conclusion of extensive research and company outreach by AVIA Connect, the leading digital health marketplace.
On November 28, 2022
The Fisher Center for Alzheimer's Research Foundation provides millions of dollars for novel Alzheimer's disease research, conducted primarily at the Fisher Center lab at The Rockefeller University in New York City. The lab is currently under the direction of Dr. Nathaniel Heintz but was previously run by late Nobel laureate Dr. Paul Greengard until his death in 2019. Funds raised also support research at NYU Grossman School of Medicine, as well as Imagine Institute/Institute for Brain and...
On November 9, 2022
As we’ve all seen in the latest headlines, an unprecedented increase in cases of respiratory syncytial virus (RSV) is overwhelming hospitals and sending many young children to emergency rooms.
On October 25, 2022
Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information. The CDC actively monitors all coronavirus variants to make recommendations about the classification of variants (variant of concern, variant of interest, and variants being monitored). Some are considered variants of interest: based on...
Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Patient Experience
On October 25, 2022
It’s no secret that effective patient education and engagement can improve patient outcomes. According to the Centers for Disease Control and Prevention (CDC), expanding evidence shows that better health outcomes are seen in people with higher patient activation. National Health Education Week each October also celebrates the important role education plays in patients’ health. But the benefits don’t stop with the patients. Here are two ways that effective patient education can also benefit...
On October 21, 2022
October is Health Literacy Month, and each year, it shines a light on improving not only the patient’s health knowledge but also on activating healthier behaviors. As providers strive to enhance the quality of the care they deliver, patient education can make it easier for patients to understand and actively manage their health.
Patient Engagement, Patient Education, Healthcare Providers, Videos
On October 19, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On October 14, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 26, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After having a heart attack, people with autoimmune disease are more likely than others to die or experience further serious heart problems, including a second heart attack, new research finds. The study, published Wednesday in the Journal of the American Heart Association, helps fill a gap in what's known about the long-term cardiovascular health of people with...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 24, 2022
The proper diagnosis of a disease and effective treatments are, of course, essential to an individual’s prognosis and quality of life. But there is also compelling evidence about the value of being sufficiently informed, since a patient’s misunderstanding of a condition and its care can result in non-compliance to a doctor’s recommendations, significantly and adversely affecting outcomes. Patient education is critical to improving patient compliance and outcomes. The more clearly a disease is...
On September 23, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. People with high blood pressure may be at higher risk for developing cardiovascular disease and diabetes if they work frequent night shifts, new research suggests. The higher risk was more pronounced among people who also slept too much or too little when they weren't working, according to the findings published Monday in the Journal of the American Heart...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 14, 2022
The Hispanic population in the United States reached 62.1 million in 2020, up from 50.5 million in 2010. That’s an increase of 23% over the previous decade, outpacing the nation’s 7% overall population growth.
On August 24, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Social isolation and loneliness may increase the risk of having or dying from a heart attack or stroke, according to a new report summarizing research on the topic.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On August 19, 2022
Busy healthcare professionals now have a better way to access the latest clinical information at important decision points. WebMD Provider Services is now offering an additional clinical support tool – Read by QxMD – as part of our broader clinical support solution, which is built on Krames’ integrated patient education. This latest addition to our clinical support solution provides clinicians the necessary information for themselves and patients to achieve the best outcomes possible.
On August 18, 2022
Congratulations are in order for two Krames clients recognized for their high-quality consumer health information at this year’s Annual National Health Information Awards. The National Health Information Awards is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. Along with Krames (part of WedMD Provider Services), these clients were recognized with gold awards in the following categories:...
Patient Education, Health Education, National Health Information Awards
On August 17, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Women with a history of endometriosis may be more likely to have a stroke later in life than their peers with no history of the chronic inflammatory condition, new research finds.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On August 10, 2022
It’s a common complaint throughout healthcare: there just isn’t enough time to really communicate with patients to understand their unique situations and create personalized treatment and wellness programs. But the problem isn’t confined to episodic care—as medical care has grown more complex, providers find themselves dealing with a national crisis in basic patient health literacy.
On August 2, 2022
New research finds that rural healthcare professionals’ top concern is quality of care
Healthcare Providers, ruralhealthcare, healthcareprofessionals
On July 26, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Flu-like illnesses can increase the risk for stroke among adults, but being vaccinated might lower those odds, especially among those under 45, new research finds.
Patient Education, Healthcare Providers, Payer/Health Plans, Sleep, American Heart Association
On July 22, 2022
The rate of inflation surged to 9.1% from 8.6% last month and 5.04% last year. This is the highest since December ‘81 and compared to the market forecast of 8.3%.1 While it is evident that food, gas and housing costs are increasing, healthcare systems and patients are also experiencing increased expenses across the nation.
Patient Education, Healthcare Providers, Care Management, Inflation
On July 19, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Proper sleep is essential, and a widely used scoring system for heart and brain health is being redefined to reflect that.
Patient Education, Healthcare Providers, Payer/Health Plans, Sleep, American Heart Association
On July 15, 2022
What is 988? In July 2020, the Federal Communications Commission established 988 as a nationwide, easy-to-remember dialing code for Americans in crisis to connect with suicide prevention and mental health crisis counselors. The FCC’s rules require phone service providers to direct all 988 calls to the existing National Suicide Prevention Lifeline beginning on Saturday, July 16, 2022. 1,2,3 While 988 is not currently live across the country, it will be soon. Here is what you should know.
On June 30, 2022
If you’re a health system leader aspiring to transform patient interactions into a modern consumer brand experience, today’s a good day. I’m excited to welcome Mercury Healthcare, a world-class healthcare marketing technology company to the WebMD team. Mercury’s impressive suite of solutions provides health systems the ability to analyze, target and precisely communicate to the right patient with the right message all while empowering their clients with transparency, performance data and...
On June 28, 2022
Dedicated to heart health for Blacks and other minorities since 1974 The Association of Black Cardiologists (ABC) was founded to bring special attention to the disparate and often unrecognized impact that cardiovascular disease and stroke have on African-American and other minority communities. A non-profit 501(c)(3) organization, it unites over 2,000 diverse health professionals, lay members of the community, corporate and institutional members in one mission: to promote the prevention and...
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Case study, Health Education
On June 28, 2022
The Association of Black Cardiologists is the premier organization dedicated to one mission: promote the prevention and treatment of cardiovascular disease, including stroke, and to achieve health equity for all through the elimination of health disparities. Since 1974, this non-profit has worked to achieve health equity, advocate for equal access to medical care and technologies, and mentor young physicians of color, particularly Black cardiologists. Learn more about the mission of the...
On June 22, 2022
People who consistently have higher depressive symptoms may be at higher risk for a stroke, according to new research. But stroke risk did not increase in those with decreasing severity of symptoms over time, even if they had high depressive symptoms early on. Past studies show a possible link between depression and the risk of stroke, which occurs when a blood vessel supplying the brain is either blocked by a clot or ruptures. Stroke is a leading cause of long-term disability and death...
Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association, Disease Management
On June 10, 2022
The Healthcare Effectiveness Data and Information Set (HEDIS) is the most important tool health plans use for measuring clinical performance and plan quality. HEDIS is administered by the National Committee for Quality Assurance (NCQA), which collects the data and evolves the HEDIS measurement set annually. Over 90% of plans, enrolling 191 million Americans, use HEDIS annually to measure their performance.
On June 8, 2022
The rate of pregnancy-related high blood pressure disorders doubled in the U.S. between 2007 and 2019, according to new research that finds 1 in 5 births now results in such a disorder, a preterm delivery or a baby with low birth weight. The study, published Wednesday in the Journal of the American Heart Association, fills in important details about women's heart health during a crucial period of their lives, because those pregnancy complications are linked to a long-term risk of heart disease,...
On May 24, 2022
The importance of social determinants of health My first job as a nurse was in the progressive care unit, often caring for patients with chronic conditions like COPD, CHF, and diabetes. There was much to learn as a new nurse, but it didn’t take me long to recognize repeat patients. They had just been discharged a few weeks or days before in stable condition with a plan for follow-up appointments, new medicines, and dietary changes. On their second admission, it would surface that they didn’t go...
On May 17, 2022
Adults who reported experiencing abuse during childhood could have a higher risk of Type 2 diabetes and high cholesterol, according to new research that found risk varied by gender and race. The new study, published Wednesday in the Journal of the American Heart Association, showed the risk lessened for white women and Black men if they also grew up in "well-organized households" in which family members were engaged in their lives.
Patient Education, Health Observances, American Heart Association, Disease Management
On May 17, 2022
About 191 million individuals are enrolled in health plans that use the Healthcare Effectiveness Data and Information Set (HEDIS) as their most important tool in evaluating plan quality and clinical performance. HEDIS is administered by the National Committee for Quality Assurance (NCQA), which collects the data and evolves the HEDIS measurement set annually. HEDIS matters, as NCQA plan accreditation is based on HEDIS results combined with Consumer Assessment of Healthcare Providers and Systems...
On May 3, 2022
People taking part in the historic Framingham Heart Study are living longer and with less risk of having a heart attack, stroke or dying from coronary heart disease, according to a new analysis that underscores the power of prevention, screening and treatment efforts. Scientists have known for decades about the risks posed by plaque buildup in the arteries. Coronary heart disease, for example, caused 360,900 deaths in the U.S. in 2019, according to statistics from the American Heart Association.
Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association, Disease Management
On April 28, 2022
The Request for Proposals process requires advance preparation and top-notch partners Health plans have new opportunities to serve their communities and acquire new members through value-based Managed Care Programs for Medicaid and Medicare plans. As a manager leading this effort or having it impact your business line, your plan can serve these prospective members well. Yet to submit a winning Request for Proposal (RFP), it’s a deadline-driven commitment demanding time, attention, and...
Patient Education, Population Health Management, Health Engagement, Payer/Health Plans, Patient Experience, Care Management, Health Education, Disease Management, Medicare, Medicaid, Member education
On April 20, 2022
2022 wins bring total to 136 awards in last 6 years. Each year, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...
On April 5, 2022
For more than two years, COVID-19's direct harm has been visible in overflowing intensive care wards and grim statistics. Now, some of its indirect effects are coming into focus. Studies are linking the pandemic to higher rates of fatal heart disease and stroke, deaths from addiction-related problems and more. The exact causes of these connections are still being determined, experts say, but the effects may be long-lasting.
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On April 1, 2022
A new set of recommendations aimed at helping doctors prevent and manage heart failure expand the focus on people at risk or showing early signs of the condition. The latest guidelines from the American Heart Association, American College of Cardiology and Heart Failure Society of America emphasize the importance of optimizing blood pressure and adhering to a healthy lifestyle to prevent the disease, along with new treatment strategies for people already showing symptoms. The recommendations...
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On March 30, 2022
Health plans have a new and advanced option for their care management teams coaching high and rising risk members. VirtualHealth, the industry-leading SaaS solution for comprehensive medical management, is partnering with WebMD Provider Services to directly access Krames’ trusted, industry-leading multimedia health information from within VirtualHealth’s HELIOS® platform.
Population Health Management, Health Engagement, Payer/Health Plans, Care Journey, Member Engagement, Care Management, Health Education
On March 22, 2022
Eating a predominantly plant-based diet may substantially slow the rate of cognitive decline in older Black adults in the U.S., according to preliminary research. However, this dietary pattern had less effect on cognitive decline in older white adults, according to the findings presented Friday at the American Heart Association's Epidemiology and Prevention, Lifestyle and Cardiometabolic Health conference in Chicago.
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On March 15, 2022
People with bipolar disorder, schizophrenia or schizoaffective disorders may have a higher risk for cardiovascular disease at younger ages than those without a serious mental health condition, according to new research. "Previous research has indicated that people diagnosed with a serious mental illness die 10 to 20 years earlier than the general population, and their leading cause of death is heart disease," Dr. Rebecca C. Rossom said in a news release. She led the study published Wednesday in...
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 22, 2022
People who follow seven rules for healthy living – such as staying physically active and eating a healthy diet – could offset a high genetic risk for heart disease, according to new research that suggests it could mean as many as 20 extra years of life free of heart disease. The study, published Monday in the American Heart Association journal Circulation, found people with high cumulative genetic risk scores for heart disease could dramatically lower that risk if they adhered to seven...
Patient Education, Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 22, 2022
Brain diseases, including Alzheimer's disease and other forms of dementia, are closely connected to heart health. They are affected by everyday actions and rank among the nation's leading causes of death. That's the portrait of brain health that emerges from the American Heart Association's "Heart Disease and Stroke Statistics – 2022 Update" published Wednesday in the journal Circulation. It's the first time the annual report has dedicated a chapter to brain health.
Patient Education, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 16, 2022
Ann Bilyew, SVP of Health at Internet Brands and Group GM of WebMD Provider Services sits down with Niko Skievanski of Redox to discuss emerging trends in health tech and how health systems and hospitals can transform to deliver patient-centered care.
Patient Engagement, Technology, Interoperability, Patient Experience
On February 15, 2022
January marked National Blood Donor Month with somber news. The U.S. is facing the worst national blood shortage in over a decade. The American Red Cross reports a 10% decrease in blood and platelet donations since the start of the pandemic.1 Despite the continuing strain on health care caused by COVID-19, there still is a need to treat people who are in accidents, those who are seriously ill, and people with blood disorders like cancer. All types of blood are needed now. O positive, O...
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On February 14, 2022
Cultivating a solid patient base is a primary goal for medical practices and health systems across the country. This requires both great patient acquisition and patient retention strategies. Although related, these strategies require different approaches when it comes to marketing.
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On February 10, 2022
Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...
Patient Education, Health Engagement, Healthcare Marketing, Case study
On January 18, 2022
Research Highlights: An analysis of more than 600,000 U.S. death records from a national database found that middle-aged adults, men, Black adults and adults living in rural areas had higher rates of heart attack death compared to young adults, women, white adults and people living in urban areas. Overall, premature heart attacks in the U.S. declined by 52% between 1999-2019. However, after an initial decline, the deceleration in death rates has plateaued across demographic subgroups between...
Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association
On January 14, 2022
The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On January 12, 2022
While COVID-19 vaccines and variants continued to capture health headlines, a number of significant scientific research breakthroughs offered promising news in the fight against heart disease, stroke and cardiovascular risk factors. The American Heart Association, the largest non-governmental funder of heart and stroke related research in the United States, has been compiling an annual list of major advances in heart disease and stroke science since 1996.
Patient Education, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association
On December 14, 2021
Integrated care has been an on-again, off-again proposition for decades with varying degrees of success. The Affordable Care Act put an incentive structure in-place to move the industry forward by focusing reimbursements on quality and patient outcomes. Despite this, 62% of consumers surveyed said the healthcare system feels like it's designed to be confusing.1
Healthcare Providers, Patient Experience, Patient Acquisition, Patient Loyalty, Healthcare Marketing
On December 10, 2021
Research Highlights: Almost 40% of stroke survivors who smoked cigarettes before their stroke continue to smoke, a rate that hasn’t decreased in recent decades, according to a new study analyzing national survey data. Stroke survivors with a history of smoking were 28% less likely to have quit smoking compared to cancer survivors who had a history of smoking.
Patient Education, Healthcare Providers, Tobacco Cessation, American Heart Association
On December 9, 2021
Research Highlights:
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On December 1, 2021
Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.
Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey
On November 30, 2021
The National Pancreas Foundation (NPF) provides hope for those suffering from pancreatitis and pancreatic cancer by funding cutting edge research, advocating for new and better therapies, and providing support and education for patients, caregivers and healthcare professionals. The NPF is the only foundation dedicated to patients who are suffering from all forms of pancreas disease—pediatric pancreatitis, acute pancreatitis, chronic pancreatitis, and pancreatic cancer.
Patient Education, Health Engagement, Healthcare Marketing, Case study
On November 30, 2021
We’re proud to have been recognized by the MarCom Awards 2021 with 7 Platinum, 8 Gold, and 9 Honorable Mentions for our creative programs produced on behalf of our clients.
Patient Engagement, Health Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing
On November 10, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, American Heart Association
On October 25, 2021
Last modified date: November 29, 2021 Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With emerging variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On October 19, 2021
Patients want highly tailored health care experiences—like those they enjoy in every other area of their life as consumers. They want their experience to be more personalized and catered to them as individuals: 61% said they’d visit their health care provider more often if the communication experience felt more personalized.1
Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey
On October 15, 2021
Quitting tobacco may be a common conversation you have with your patients to help improve their health. So why does the recommendation stick with some patients, but not others? Because quitting smoking is really hard! It’s a process, but every reminder of the benefits of quitting can help advance them in their journey. Approaching the subject with empathy and helpful resources can increase your patient’s chances for success.
Patient Education, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On October 7, 2021
Health literacy is about reaching people where they are—and getting through to them. Do you want compliance with instructions and medications? Better outcomes? Fewer readmissions? All of this starts with a patient being able to grasp what you want them to know. They need to be able to pay attention to the details you want them to see. They need to understand what’s at stake, and what their role is. They need to have reasonable expectations, and know what clear steps they must take.
Patient Engagement, Healthy Lifestyle, Healthcare Providers, Payer/Health Plans
On September 23, 2021
In the age of immediate information, people are thirsty for answers—and they want them right now. Even prior to the COVID-19 pandemic, Google received more than 1 billion health-related questions every day—that’s 70,000 each minute.1 While the internet can be an amazing portal to knowledge, it also provides an overwhelming stream of misinformation, particularly for those seeking answers to questions about their health.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On September 15, 2021
The current health care industry operates increasingly like a retail market, shaped by growing consumerism. Health systems that have historically told patients where to go and whom to see for care—with patients following their orders—are realizing that today’s patient has much more power in defining the care experience.
Patient Engagement, Technology, Telehealth, Patient Loyalty, Healthcare Marketing
On August 31, 2021
While telemedicine, digital health, and other innovative patient engagement technologies were around prior to the COVID-19 pandemic, patient and provider use may have been minimal. Now, these technologies are here-to-stay as they've proven to be effective in managing health.
Electronic Health Records, Health Engagement, Healthcare Providers, Technology, Telehealth, Healthcare Marketing
On August 31, 2021
Are you a health care provider looking to improve patient engagement and clinical workflow to drive better health outcomes? Is data interoperability holding you back from fully adopting a value-based care model? If so, you’re not alone. More than 70 percent of health care financial executives say that data interoperability must improve within the next three years to ensure the success of value-based care.
On August 23, 2021
Are you struggling to have effective conversations about COVID-19 vaccines with your patients? There may be a better approach than simply telling a patient to get the shot—especially when that can be at times uncomfortable or contentious. And strategies like lecturing and shaming not only aren’t effective, they often backfire.1
Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On August 4, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and stroke continue to kill more people in the U.S. than any other cause, despite, and likely even due to, the impact of the deadly COVID-19 pandemic last year, according to new provisional data released today from the U.S Centers for Disease Control and Prevention. That trend is likely to continue for years to come as the long-term impact of the novel...
Patient Education, Healthcare Providers, COVID-19, American Heart Association
On July 27, 2021
WebMD Provider Services has expanded its portfolio of leading patient education and engagement solutions with the acquisition of The Wellness Network, a multiplatform company focused on point-of-care, video-based patient education for hospitals and health systems. The Wellness Network’s video suite builds on our digital and online solutions—including Krames patient education video library—to support patient engagement and post-discharge adherence.
Patient Engagement, Healthcare Providers, Videos, Patient Acquisition, Healthcare Marketing
On July 27, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Research Highlights: An analysis of nearly one million patients found that many heart failure diagnoses may be missed in a primary care setting. Women, Black adults and individuals with low net worth had higher heart failure diagnosis rates in an acute care setting such as the emergency room (ER) or during hospitalization.
Healthcare Providers, American Heart Association, Patient Experience, Social Determinants of Health
On July 23, 2021
Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey
On July 15, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After years of improvement, high blood pressure control in the U.S. dropped regardless of age, race or ethnicity, according to new research. Previous studies found Americans with high blood pressure were better managing the condition in the early years of the 21st century before rates leveled off from 2009 to 2014.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On July 12, 2021
A silver lining of the COVID-19 crisis is the acceleration of digital health trends. A recent survey showed 60% of patients want to continue to meet with health care providers and manage their conditions using technology implemented due to the pandemic.1
Healthcare Providers, COVID-19, Telehealth, Healthcare Marketing
On July 12, 2021
Whether it’s in our personal or professional lives, digital technologies are boosting productivity, efficiency, and convenience. It’s especially true in health care where digitization—accelerated by the COVID-19 outbreak—is no longer a differentiator for health care organizations. Patients expect clinicians to adopt and embrace digital capabilities to deliver high-quality, connected, patient-centric care.
Healthcare Providers, Krames On FHIR, COVID-19, Telehealth, Healthcare Marketing
On June 9, 2021
Even in the digital age, there are times when nothing works quite like print. While care managers for a premier managed care provider use Krames On-Demand® to virtually educate and empower their more than 25 million members, they understand print has the power to help reinforce their guidance and reach populations who have less access to or are uncomfortable with digital formats.
Population Health Management, Health Engagement, Payer/Health Plans, Case study
On June 3, 2021
COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey
On May 27, 2021
Share this with those in your care to answer common questions regarding COVID-19 vaccines. Going about our daily lives in the midst of a pandemic has been a challenge. Now, new vaccines are here. You may be feeling hopeful—but you may also be feeling unsure about what to expect. Here are some key facts to help you plan ahead.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.
Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.
Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19
On May 27, 2021
For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On May 27, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.
Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine
On May 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure. And structural racism. What do they have in common? Researchers say they are two of the biggest factors responsible for the gap in poor heart and brain health between Black and white adults in the United States. And they are inextricably linked.
Patient Education, Healthcare Providers, American Heart Association, Social Determinants of Health
On May 19, 2021
Nationally recognized health system Broward Health has added a new page to its marketing plan—to include a digital edition of its print magazine, Broward Healthy Now. Broward Health—providing world-class health care in South Florida for more than 80 years—began partnering with Krames in 2019 to create and distribute Broward Healthy Now magazine to 50,000 homes quarterly.
Patient Engagement, Healthcare Providers, Patient Acquisition, Healthcare Marketing, Case study
On May 13, 2021
Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...
Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey
On April 30, 2021
2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...
On April 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.
Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association
On April 21, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On April 14, 2021
Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1
Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey
On April 7, 2021
With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On April 5, 2021
Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.
Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans
On March 30, 2021
TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.
Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing
On March 24, 2021
A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?
Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On March 1, 2021
The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.
Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey
On February 24, 2021
As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, vice president of health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.
Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing
On February 23, 2021
The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.
Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth
On February 11, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On February 11, 2021
While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care.
Patient Engagement, COVID-19, Medication Adherence, Telehealth
On February 11, 2021
Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3
Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study
On February 3, 2021
Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL). Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study
On February 3, 2021
COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19
On February 3, 2021
When you have COVID-19, lying on your belly can help your lungs work better. It can help get more oxygen into your lungs more easily. It can help prevent lung injury. Lying on your belly is known as the prone position. You may also hear it called “proning.” If you’re in the hospital, the healthcare team may position you to help your lungs. Once you are strong enough, your healthcare team may want you to do these position changes on your own.
On January 27, 2021
Share this with those in your care to encourage chronic condition management and adherence to care plans. Living with a chronic health problem isn’t always easy. You do a lot to manage your condition. But with the COVID-19 pandemic, you may find it harder to stick with your care plan. Now more than ever, it’s important to continue taking care of your health and to not delay essential treatment. Your health care provider is here to help.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience
On January 27, 2021
Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”
Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow, Care Journey
On January 15, 2021
In mid-November, Pfizer/BioNTech were the first with surprising positive protection interim data for their coronavirus vaccine, BNT162b2. A week later, Moderna released interim efficacy results showing its coronavirus vaccine, mRNA-1273, also protected patients from developing SARS-CoV-2 infections.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On January 14, 2021
Fatigue, post-exercise malaise and cognitive dysfunction (or brain fog) are the most common symptoms reported by COVID long haulers 6 months after contracting the coronavirus, according to a new preprint study published on MedRxiv.
Healthcare Providers, Payer/Health Plans, COVID-19, Patient Experience
On January 7, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart disease and depression are interwoven, and a new study is helping unravel that connection by linking depression with poorer scores on seven important measures of heart health.
Patient Education, Healthcare Providers, Payer/Health Plans, Stress, American Heart Association
On January 7, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. It's easy to see the connection between an unhealthy diet and an expanding waistline. The connection between food and brain health can be harder to get your mind around.
Patient Education, Healthcare Providers, Payer/Health Plans, Weight Management, Patient Acquisition
On January 7, 2021
From the onset of the coronavirus pandemic to the aftermath of the presidential election, 2020 delivered several unprecedented events that underscored the importance of timely access to accurate, verifiable information.
Patient Education, Healthcare Providers, Krames On FHIR, Care Journey
On January 7, 2021
Meet our new brand—Krames—that’s been 40 years in the making. When we decided to rebrand following our acquisition by Internet Brands—parent company to WebMD, Medscape, and other content-driven brands—we quickly realized we didn’t need to reinvent the wheel. Evaluating new brand names for our evolving health care business, we recognized the Krames brand is already synonymous with high-quality, credible patient education that’s been trusted by physicians and clinicians for decades.
Healthcare Providers, News, Payer/Health Plans, Healthcare Marketing
On January 7, 2021
I recently had to replace my smartphone. At the store, I spoke to the salesperson who told me about all of the new camera features—lens, pixels, etc. Externally, I was nodding and smiling. Internally, I kept thinking, “I just want to take pictures of my kids and dog.”
Patient Education, Healthcare Providers, SMART on FHIR, Krames On FHIR
On January 6, 2021
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. High blood pressure accelerates memory loss and other cognitive declines for middle-aged or older adults, even when it only goes up slightly and for a short time, new research shows.
Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association
On January 4, 2021
A vaccine for COVID-19 is now available. What do you need to know about getting a COVID-19 vaccine? What can you expect after you get it? Read on to learn more.
Patient Education, Population Health Management, Healthcare Providers, COVID-19
On January 4, 2021
Flu season happens every year in the U.S. in the fall and winter. COVID-19 has similar symptoms. How do you know if someone has the flu or COVID-19? What are the differences between these 2 illnesses? Can you get both at the same time? See how they compare below.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On January 4, 2021
Coronavirus disease 2019 (COVID-19) is an infectious disease that most often causes a respiratory illness. It's caused by a new (novel) coronavirus called SARS-CoV-2. There are many types of coronavirus. Coronaviruses are a very common cause of bronchitis. They may sometimes cause lung infection (pneumonia). Symptoms can range from mild to severe respiratory illness. These viruses are also found in some animals.
Patient Engagement, Patient Education, Population Health Management, Consumer Health Library, Payer/Health Plans, COVID-19
On January 4, 2021
If you or a household member have symptoms of COVID-19, follow these guidelines for preventing spread of the virus, and managing symptoms.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On January 4, 2021
The best prevention is to have no contact with the SARS-CoV-2 virus, to follow safety precautions, and to get vaccinated. The FDA has approved several vaccines to prevent COVID-19. One vaccine has been approved for people as young as 12. Vaccines are available to prevent COVID-19 and reduce the severity of illness if you get the virus. No vaccine is ever 100% effective in preventing any illness, but the COVID-19 vaccines work well and are safe. Talk with your healthcare provider about your...
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On December 9, 2020
Kelvin Phillips took part in the COVID-19 vaccine trial both for the "greater good" and to help the trial represent diverse demographics. Phillips, age 50, is African American and has high blood pressure.
Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On December 9, 2020
A federal advisory panel recommends that healthcare workers and residents of long-term care facilities be the first to receive a COVID-19 vaccine when one is authorized for use by the US Food and Drug Administration (FDA).
On December 9, 2020
The US Centers for Disease Control and Prevention (CDC) announced two shorter quarantine options—10 days or 7 days—for people exposed to COVID-19. Citing new evidence and an "acceptable risk" of transmission, the agency hopes reducing the 14-day quarantine will increase overall compliance and improve public health and economic constraints.
Healthy Lifestyle, Healthcare Providers, Payer/Health Plans, COVID-19
On December 3, 2020
With the sheer volume of information bombarding us daily through social media, email, and texts, it’s easy for your marketing message to get lost in the noise.
Patient Engagement, Patient Education, Healthcare Providers, Payer/Health Plans, Healthcare Marketing
On November 23, 2020
Vaccines are the best defense against several diseases that can be dangerous or lead to serious complications. Share this with your patients, members, and communities to address common vaccination concerns.
Healthcare Providers, Kids Health by Nemours, Payer/Health Plans, Medication Adherence
On November 16, 2020
Following directions: two words we associate with success. And yet 50 percent of Americans don’t follow directions when taking medication.1 Share this with those in your care to keep them safe and avoid unnecessary hospitalizations and potentially death.
On November 16, 2020
Novant Health needed a solution that offered standardized video education across the whole system, including integrated delivery and documentation of patient education within the Epic system, including the Epic MyChart Bedside application. The solution? HealthClips 360.
Patient Engagement, Patient Education, Health Engagement, EMR
On November 11, 2020
Long Beach, CA, November 11, 2020 – VA Long Beach Healthcare System of Long Beach has announced today the launch of an innovative patient education program to improve outcomes and the Veteran Experience. The program, titled VIP Experience – Patient Education Transformed, gives Veterans a state-of-the-art healthcare experience while providing new tools to enhance provider-Veteran engagement both in-person and virtually.
On November 10, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Heart attack risk increases quickly after a flu-like illness, while stroke risk rises slower, according to new research.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association
On November 10, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. People with poor heart health have worse perceptions of their patient-doctor relationship, according to a new study that also found overall cardiovascular health is worsening in the U.S.
Patient Education, Healthy Lifestyle, Healthcare Providers, American Heart Association, Patient Experience
On November 5, 2020
In our competitive health care landscape, physicians are pressed to form coordinated, high-value partnerships with health care organizations to align payment models, care delivery practices, and functioning capabilities. True physician alignment has never been more important as referral leakage costs American hospital systems more than $150 billion a year,1 coupled with the financial impact and constrained patient volumes related to the COVID-19 pandemic.
Healthcare Providers, Patient Acquisition, Healthcare Marketing
On November 4, 2020
What do we need to know about the accelerated COVID vaccine timeline, and how can physicians help the spread of accurate information? WebMD Chief Medical Officer Dr. John Whyte speaks with American Medical Association (AMA) President Dr. Susan Bailey.
Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
If you have recovered from COVID-19, you may be able to donate blood plasma. This is a procedure like donating blood. The procedure is done to collect antibodies that fight the virus SARS-CoV-2, which causes COVID-19. The antibodies can then be given to people who are very sick. This may help them fight the illness.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19
On November 4, 2020
By now, everyone knows COVID-19 is a pandemic, but do you know what makes it different from an epidemic? WebMD Chief Medical Officer Dr. John Whyte explains.
Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
WebMD Chief Medical Officer Dr. John Whyte speaks with Tim Tebow about the power of taking your setbacks and turning them into setups for better outcomes.
Healthy Lifestyle, Behavior Change, Payer/Health Plans, COVID-19, Healthcare Marketing
On November 4, 2020
A recent Medscape survey found there were high levels of loneliness, stress, and burnout in physicians during the COVID-19 pandemic. Isolation and relationship stress add to the problem.
On October 23, 2020
Your organization is the first line of defense in educating patients and reassuring parents about vaccinations. Share this with your patients, members, and communities to encourage vaccine acceptance.
Patient Engagement, Healthcare Providers, COVID-19, Medication Adherence
On October 2, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Share this post with patients and those you care for to encourage continued caution and healthy actions as we navigate the pandemic.
Patient Education, Healthcare Providers, COVID-19, American Heart Association
On September 24, 2020
Each five-point increase in hospital rating scores is associated with a 1% increase in net profit margin.1 Better patient experiences often mean better health outcomes. And it’s as good for business as it is for patients, resulting in improved safety, technical quality, length of stay, readmission rates, and scores. And yet another benefit? You’ll likely see improved employee engagement and satisfaction, resulting in reduced turnover.
On September 8, 2020
It’s an increasingly common sight: as you enter your patient exam rooms, they’re watching news or entertainment videos on their smartphones while they wait. In fact, of Americans, Canadians, and Brits questioned about online video consumption, 87% said they watch online video on a mobile device, with over half doing so via smartphone.1 That’s a whole lot of YouTubers, TikTokers, and Facebook video viewers.
Patient Engagement, Patient Education, Videos, Patient Experience
On August 13, 2020
The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.
Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey
On August 12, 2020
Modern medicine has worked near miracles treating ailments, illnesses, and pain. While the achievements and necessity of medication can’t be overstated, there are also several downsides to the wide availability of pain killers, such as opioids, for pain management.
Patient Education, Healthcare Providers, Pain Management, Payer/Health Plans
On August 4, 2020
Download these frequently asked questions about COVID-19 antibody tests to share with your patients, members, and communities.
On July 31, 2020
As humans, we’re wired for fight or flight. That’s why it’s natural to feel an urge to withdraw when facing the continuing impact of the COVID-19 pandemic. But as health care marketers, we can’t let fear override our marketing strategies.
Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing
On July 30, 2020
During the pandemic, companies and health systems are adopted a “work from home” culture for employees in corporate offices, patient visits, and clinics as much as possible. Krames, which currently offers remote work flexibility to more than 75% of its staff, and other companies have been making this transition over the past few years. But nearly 60% of U.S. employees didn't work remotely in any capacity, and for some of them, during the pandemic was the first time they did.
Patient Engagement, Health Engagement, Remote Work Culture, COVID-19
On July 29, 2020
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Share this post with patients and those you care for to encourage healthy actions post-lockdown. COVID-19 lockdowns are easing across the U.S., but is it safe to go back to the gym? Or the doctor?
Healthy Lifestyle, Healthcare Providers, COVID-19, American Heart Association, Telemedicine
On July 28, 2020
Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases. This infographic outlines the novel coronavirus (COVID-19) symptoms, risk factors and methods for prevention. To learn the latest, visit the CDC Coronavirus page.
Patient Engagement, Patient Education, Healthcare Providers, COVID-19
On July 24, 2020
Telehealth solutions have created a vital bridge connecting patients and providers during the COVID-19 public health emergency. It’s serving as an alternative for deferred face-to-face visits and enabling specialists to consult in patient encounters, all while reducing risk of exposure to the virus by allowing patients to stay home.
Patient Education, Clinical Workflow, Patient Experience, Telehealth, Healthcare Marketing
On July 22, 2020
Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2
Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth, Case study, Care Journey
On July 20, 2020
America’s hospitals and health systems have incurred average losses of $50.7 billion per month due to the COVID-19 pandemic.1
Patient Education, Healthcare Providers, Krames On FHIR, COVID-19
On July 16, 2020
About one in five U.S. adults knows someone who goes by a gender-neutral pronoun.1 It’s increasingly likely that a nonbinary person (someone who doesn’t identify as male or female) or a transgender person (someone with a gender identity different from their assigned sex at birth) is seeking care at your health organization.
Patient Education, Healthcare Providers, Payer/Health Plans, Patient Experience
On July 7, 2020
Not only does the use of e-cigarettes not help cigarette smokers who are unmotivated to quit, it has the opposite effect, according to results from a new study.
Population Health Management, Freedom From Smoking, Healthcare Providers, Payer/Health Plans, Tobacco Cessation
On June 9, 2020
The COVID-19 pandemic has pushed Americans to put health care on hold. Nearly half of adults said they or a family member have delayed medical care because of the outbreak. As stay-at-home restrictions relax, 68% of those who’ve delayed care plan to get this care in the next 90 days.1 As patients consider where to go for these health care services, be ready with answers to the top questions they’ll have about what you’re doing to keep them safe:
Patient Engagement, Patient Education, Healthcare Providers, COVID-19
On June 9, 2020
61% of consumers say that they’re more likely to buy from a company that provides customized content.1 Does your health content need a checkup so you can better reengage patients? As COVID-19 limitations start lifting across the country, it’s more critical than ever to share compelling content that motivates your audience to take action. Health care organizations need to reengage patients, assuring them it’s safe to resume care and reschedule canceled procedures. However, the pandemic has...
Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, COVID-19
On June 3, 2020
In an effort to counteract coronavirus misinformation on the platform, Twitter is now making the verification of physicians and other scientific experts a priority. The company already uses the coveted blue checkmark by a user's name to signify that the user is who they say they are. Now, they're hoping the checkmark will improve the quality of discourse about the virus.
On June 3, 2020
COVID-19 affects the physical, psychological, and social health of people around the world. In the United States, newly reported cases are rising at alarming rates.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On June 2, 2020
The COVID-19 pandemic is fraught with unexpected twists, among them a dramatic plunge in emergency department patient volumes, according to an expert panel on unanticipated consequences of pandemic care hosted by the presidents of the Society of Critical Care Medicine and the American College of Emergency Medicine.
On June 1, 2020
During the COVID-19 pandemic, your IT teams are standing stoically behind the front lines, maintaining the systems and technologies that keep your operations strong. But they’ve been stretched thin. How—especially with the ongoing overload of new COVID content—can they find the time and resources to manage the patient education content updates too?
Patient Education, Electronic Health Records, Healthcare Providers, Krames On FHIR, COVID-19
On May 20, 2020
Congratulations are in order for several Krames clients recognized for creative excellence by the Association of Marketing and Communication Professionals in this year’s Hermes awards. The Hermes Creative Awards is one of the largest and oldest creative competitions in the world that honors the messengers and creators of traditional and emerging media.
Patient Engagement, Patient Education, Consumer Health Library, Health Engagement, Healthcare Providers, Payer/Health Plans
On May 14, 2020
If you’re pregnant or just had a baby, you likely have many questions about how COVID-19 could affect you and your child. Researchers are still learning more about how the virus affects pregnant women and their babies. Below is information to help you work with your healthcare team.
Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On May 8, 2020
Health care organizations have been submerged with COVID-19 cases, but their reemergence with elective surgeries, outpatient procedures, and other vital services is now becoming reality. View this infographic to see through the COVID-19 from the consequences to health care systems to a brighter future of higher patient demand and a critical return of revenue.
Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, COVID-19
On April 29, 2020
A face mask can help prevent the spread of COVID-19 virus. The CDC advises that people wear a cloth face mask in public. During a public health emergency, medical face masks need to be reserved for healthcare workers. But you can make a cloth face mask of your own. You can do this using a bandanna, T-shirt, or other cloth.
Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On April 23, 2020
Mass social distancing and social isolation to prevent the spread of a deadly disease, along with technological tools that allow social communication and continued work and school, is an unprecedented situation.
Patient Engagement, Healthy Lifestyle, Health Engagement, COVID-19
On April 23, 2020
Doctors have connected medicine with technology for years, and so have you. With a few clicks, you can research conditions and symptoms online. You can also have nearly anything -- prescriptions, supplements, or bacon-shaped Band-Aids -- delivered to your door. But to see your provider, you still had to go to their office and sit in a germ-filled waiting room.
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19
On April 23, 2020
A couple of months ago, only a very small percentage of physicians used video visits. Some were not interested, while others were apprehensive about navigating the complicated regulatory landscape. Restrictive laws limited telemedicine use to rural areas, specific locations where the patient could be during the visit, and to patients located in states in which the physician has an active medical license.
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19
On April 22, 2020
By Melissa Voigt, vice president of sales at StayWell As COVID-19 continues to spread, most companies that are able have moved employees into remote working environments. One study found that from March 12 to March 16, nearly 70% of employers were taking steps to allow employees who don't normally work from home to do so. The trend represents a drastic increase from 2019, when 27% of employees worked remotely.
Healthy Lifestyle, Health Engagement, Remote Work Culture, COVID-19
On April 22, 2020
This video answers common questions about coronavirus disease 2019, or COVID-19, such as how it is different from cold, flu, or allergies and how it is diagnosed and treated.
On April 20, 2020
Fitness centers and gyms are closed, spinning and Pilates studios shuttered, and your personal trainer is practicing social distancing. What’s the best way to maintain your exercise routine and reduce stress along the way?
Healthy Lifestyle, Weight Management, Remote Work Culture, COVID-19
On April 14, 2020
As public conversations around coronavirus disease 2019 (COVID-19) increase, parents, family members, and other trusted adults can play an important role in helping children make sense of what they hear in a way that is honest, accurate, and minimizes anxiety or fear.
Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19
On April 14, 2020
There’s nothing “business as usual” as of late and with so many unknowns, it can be overwhelming to be a people leader. However, leadership matters more than ever—teams are craving it in a world of uncertainty.
On April 14, 2020
To help you communicate important COVID-19 information to your patients, members, and communities, we've created a bundle of video HealthSheets from ViewMedica’s video library.
Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19
On April 13, 2020
By Eileen Faas, marketing director at StayWell If you’re a road warrior who’s grounded during the COVID-19 outbreak, your business travel may now consist of the few steps you walk from your kitchen to your home office. That’s quite a short stretch compared to your normal trips to and throughout airports, hotels, meetings, and tradeshows.
On April 10, 2020
Some people with COVID-19 can be treated at home, while others may experience more severe symptoms and will need medical assistance. This editable infographic can help you educate your community-at-large about frequent COVID-19 symptoms, when to seek care, and when to stay home.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, COVID-19
On April 7, 2020
COVID-19 dramatically changed our lives, creating a new way of working and living. Even as things return to a new normal, it's still important to focus on self-care and helping those around you while following proper health precautions. It‘s also an important time to bring your health and well-being to the forefront.
On April 6, 2020
The COVID-19 pandemic is an experience that is unprecedented in our lifetime. It is having a pervasive effect due to how mysterious, potentially dangerous, and sustained it is. We don't know how bad it's going to get or how long it's going to last.
On April 6, 2020
Frontline COVID-19 healthcare workers across North America are dealing with unprecedented stress, but mental health therapists in both Canada and the US are doing their part to ensure the psychological well-being of their colleagues on the frontlines of the pandemic.
On April 6, 2020
Many emergency room workers remove their clothes as soon as they get home — some before they even enter. Does that mean you should worry about COVID-19 transmission from your own clothing, towels, and other textiles?
Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, Healthcare Providers, COVID-19
On April 1, 2020
By Melissa Voigt, vice president of sales at StayWell To help stop the spread of COVID-19, many employers are requiring their employees to work from home. States across the country have also issued shelter-in-place and stay-at-home orders in hopes of reducing group gatherings and to control the virus as much as possible.
Healthy Lifestyle, Health Engagement, Stress, Remote Work Culture, COVID-19
On March 27, 2020
Sneezes, coughs, and handshakes aren’t the only way to spread illness-causing germs. Viruses and bacteria can linger around your home. Target these high-touch spots to cut back on the spread of germs year-round, and especially during the COVID-19 pandemic.
On March 26, 2020
StayWell is proud to partner with the American Heart Association and share this video from their YouTube channel.
Patient Engagement, Patient Education, Healthy Lifestyle, Health Engagement, COVID-19
On March 24, 2020
Thousands of health care professionals are on the frontlines working long, extended hours and risking their own health in the fight against the COVID-19 pandemic. The uncertainty the virus brings, the risk of being exposed, and making difficult decisions is creating extreme levels of anxiety and stress for those in the health care industry.
Healthy Lifestyle, Healthcare Providers, Payer/Health Plans, Stress, COVID-19
On March 23, 2020
As we all learn to navigate through unprecedented challenges in both our work and home lives, it is resilience that can carry us through. Resilience doesn’t remove pain and strife from your life. But it does boost your ability to handle any challenges that come your way.
Population Health Management, Healthy Lifestyle, Stress, COVID-19
On March 20, 2020
Your kids are hearing about coronavirus (COVID-19). You want to make sure they get reliable information — and you want them to hear it from you. Here's how to talk about it.
Patient Education, Population Health Management, Consumer Health Library, Health Engagement, Healthcare Providers, COVID-19
On March 19, 2020
Stress and anxiety can wreak havoc on our bodies, impacting eating habits and leading to unhealthy cravings. Share these ideas with those who look to you for information.
Healthy Lifestyle, Behavior Change, Health Engagement, Weight Management, COVID-19
On March 19, 2020
Stretch or do yoga for a Zen-like moment in your day and a boost to your energy. If yoga isn't your thing, check out our other tips for designing a winning indoor workout.
On March 19, 2020
As working from home has suddenly become the new norm for many employees across the globe, people everywhere have pivoted to define what work-life balance looks like in a time where stress is at an all-time high.
Healthy Lifestyle, Health Engagement, Stress, Remote Work Culture, COVID-19
On March 18, 2020
Don’t let the closure of your go-to fitness center spoil a healthy exercise routine. Here are a few creative tips to help bring your exercises indoors.
On March 18, 2020
Research shows that regularly writing down what’s on your mind can help you release emotions and make sense of what’s going on in your life. This is particularly true during periods of transition or change, like the COVID-19 pandemic’s disruption of day-to-day activities. Journaling also can help improve your relationships with others, lower your blood pressure, and decrease symptoms of depression.
On March 18, 2020
Nourish your brain to get ready for sleep—the time when you do the most productive work of your day
On March 18, 2020
Proper handwashing not only helps with the prevention of coronavirus (COVID-19), it can prevent the spread of other viral illnesses such as cold and flu. This video shows proper hand washing techniques.
Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19
On March 17, 2020
StayWell is proud to collaborate with the American Heart Association and share this guest blog from the Chief Medical Officer for Prevention at the American Heart Association.
Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19
On February 5, 2020
By Dr. David Gregg, chief medical officer at StayWell We continue to receive new information and updates on 2019-nCoV—commonly known as Coronavirus—as public health officials work to determine the exact source of the virus and how it is spreading.
Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, Krames On FHIR
On January 21, 2020
By Dr. David Gregg, chief medical officer at StayWell Preventable illnesses like flu and pneumonia are very costly—causing unneeded health care expenses, lost work and school days, and poor productivity. Chronic conditions like heart disease, high blood pressure, and diabetes are even more costly, with more than half of American adults experiencing at least one chronic condition.
Patient Engagement, Patient Education, Behavior Change, Healthcare Providers, Krames On FHIR
On January 17, 2020
Technology continues to transform the health care industry at an unprecedented rate. When used effectively, new technologies have the potential to help health care organizations meet growing demand and efficiently deliver better patient care and outcomes.
Patient Engagement, Healthcare Providers, Payer/Health Plans, Technology
On December 30, 2019
By Annie Davies, health coach at StayWell It’s tough enough to stay healthy when remaining close to home. When you’re attending out-of-town tradeshows, conferences, or other business trips—with jam-packed schedules, high-calorie dinners, and nights spent in unfamiliar surroundings—it can be even more challenging to stick to a healthy routine.
On December 19, 2019
By Luke Anderson, marketing manager at StayWell One of the most nerve-racking times in my life was when my wife and I were leaving the hospital after having our first child. The hospital staff had been so helpful during our stay that the thought of going home on our own was overwhelming. I spent the walk to our car rattling off endless new fatherhood questions: What if he doesn’t stop crying? Are we feeding him too much? How long should we let him sleep? What does that new noise mean?
On December 17, 2019
It’s the time of year where holiday food and treat temptations continue to add up. To say this season has a reputation in the health and well-being department is likely an understatement. It’s also not just a reputation.
On December 10, 2019
More than 100 million U.S. adults have diabetes or prediabetes, a condition that often leads to type 2 diabetes within five years if left untreated.
Patient Education, Health Engagement, Healthcare Providers, SMART on FHIR, Krames On FHIR, Care Journey
On December 4, 2019
Guest post from Anna Norton, CEO of DiabetesSisters, a proud Krames partner Krames (formerly known as StayWell) partnered with DiabetesSisters when the nonprofit organization was looking to more simply showcase stories from women living with diabetes. Together, the organizations developed the Between the Lines microsite, which gives women with all types of diabetes a place to go for sisterly support and a comforting sense of community. There, they can find stories like Anna Norton’s below....
Healthy Lifestyle, Health Engagement, Healthcare Providers, Case study, Care Journey
On November 27, 2019
By Kari Wray, health coach at StayWell The holidays are here, the time of year where those enticing food options appear much more frequently. Not surprisingly, one study has discovered that in the United States, weight gain begins to rise throughout October and November, peaking 10 days after Christmas.
On October 8, 2019
It’s a common complaint throughout medicine: there just isn’t enough time to really communicate with patients to understand their unique situations and create personalized treatment and wellness programs. But the problem isn’t confined to the provider side—as medical care has grown more complex, and Dr. Google has fueled an explosion in dubious health information that many people can’t distinguish from solid, evidence-based education, providers find themselves dealing with a national crisis in...
On September 29, 2019
By Dr. David Gregg, chief medical officer at StayWell You only have one heart—and you want to keep it at its healthiest. While you can’t do anything about some heart disease risks—like age, sex, or family history—you can make small changes to daily habits to lower your risk.
Health Observances, Healthy Lifestyle, Health Engagement, Healthcare Providers
