Build a customer experience that activates patients and members in their care
In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On May 24, 2022
The importance of social determinants of health My first job as a nurse was in the progressive care unit, often caring for patients with chronic conditions like COPD, CHF, and diabetes. There was much to learn as a new nurse, but it didn’t take me long to recognize repeat patients. They had just been discharged a few weeks or days before in stable condition with a plan for follow-up appointments, new medicines, and dietary changes. On their second admission, it would surface that they didn’t go...
On May 17, 2022
Adults who reported experiencing abuse during childhood could have a higher risk of Type 2 diabetes and high cholesterol, according to new research that found risk varied by gender and race. The new study, published Wednesday in the Journal of the American Heart Association, showed the risk lessened for white women and Black men if they also grew up in "well-organized households" in which family members were engaged in their lives.
Patient Education, Health Observances, American Heart Association, Disease Management
On May 17, 2022
About 191 million individuals are enrolled in health plans that use the Healthcare Effectiveness Data and Information Set (HEDIS) as their most important tool in evaluating plan quality and clinical performance. HEDIS is administered by the National Committee for Quality Assurance (NCQA), which collects the data and evolves the HEDIS measurement set annually. HEDIS matters, as NCQA plan accreditation is based on HEDIS results combined with Consumer Assessment of Healthcare Providers and Systems...
On May 3, 2022
People taking part in the historic Framingham Heart Study are living longer and with less risk of having a heart attack, stroke or dying from coronary heart disease, according to a new analysis that underscores the power of prevention, screening and treatment efforts. Scientists have known for decades about the risks posed by plaque buildup in the arteries. Coronary heart disease, for example, caused 360,900 deaths in the U.S. in 2019, according to statistics from the American Heart Association.
Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association, Disease Management
On April 28, 2022
The Request for Proposals process requires advance preparation and top-notch partners Health plans have new opportunities to serve their communities and acquire new members through value-based Managed Care Programs for Medicaid and Medicare plans. As a manager leading this effort or having it impact your business line, your plan can serve these prospective members well. Yet to submit a winning Request for Proposal (RFP), it’s a deadline-driven commitment demanding time, attention, and...
Patient Education, Population Health Management, Health Engagement, Payer/Health Plans, Patient Experience, Care Management, Health Education, Disease Management, Medicare, Medicaid, Member education
On April 20, 2022
2022 wins bring total to 136 awards in last 6 years. Each year, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...
On April 19, 2022
Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information. The CDC actively monitors all coronavirus variants to make recommendations about the classification of variants (variant of concern, variant of interest, and variants being monitored). Some are considered variants of interest: based on...
Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Patient Experience
On April 5, 2022
For more than two years, COVID-19's direct harm has been visible in overflowing intensive care wards and grim statistics. Now, some of its indirect effects are coming into focus. Studies are linking the pandemic to higher rates of fatal heart disease and stroke, deaths from addiction-related problems and more. The exact causes of these connections are still being determined, experts say, but the effects may be long-lasting.
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On April 1, 2022
A new set of recommendations aimed at helping doctors prevent and manage heart failure expand the focus on people at risk or showing early signs of the condition. The latest guidelines from the American Heart Association, American College of Cardiology and Heart Failure Society of America emphasize the importance of optimizing blood pressure and adhering to a healthy lifestyle to prevent the disease, along with new treatment strategies for people already showing symptoms. The recommendations...
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On March 30, 2022
Health plans have a new and advanced option for their care management teams coaching high and rising risk members. VirtualHealth, the industry-leading SaaS solution for comprehensive medical management, is partnering with WebMD Provider Services to directly access Krames’ trusted, industry-leading multimedia health information from within VirtualHealth’s HELIOS® platform.
Population Health Management, Health Engagement, Payer/Health Plans, Care Journey, Member Engagement, Care Management, Health Education
On March 22, 2022
Eating a predominantly plant-based diet may substantially slow the rate of cognitive decline in older Black adults in the U.S., according to preliminary research. However, this dietary pattern had less effect on cognitive decline in older white adults, according to the findings presented Friday at the American Heart Association's Epidemiology and Prevention, Lifestyle and Cardiometabolic Health conference in Chicago.
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On March 15, 2022
People with bipolar disorder, schizophrenia or schizoaffective disorders may have a higher risk for cardiovascular disease at younger ages than those without a serious mental health condition, according to new research. "Previous research has indicated that people diagnosed with a serious mental illness die 10 to 20 years earlier than the general population, and their leading cause of death is heart disease," Dr. Rebecca C. Rossom said in a news release. She led the study published Wednesday in...
Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 22, 2022
People who follow seven rules for healthy living – such as staying physically active and eating a healthy diet – could offset a high genetic risk for heart disease, according to new research that suggests it could mean as many as 20 extra years of life free of heart disease. The study, published Monday in the American Heart Association journal Circulation, found people with high cumulative genetic risk scores for heart disease could dramatically lower that risk if they adhered to seven...
Patient Education, Population Health Management, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 22, 2022
Brain diseases, including Alzheimer's disease and other forms of dementia, are closely connected to heart health. They are affected by everyday actions and rank among the nation's leading causes of death. That's the portrait of brain health that emerges from the American Heart Association's "Heart Disease and Stroke Statistics – 2022 Update" published Wednesday in the journal Circulation. It's the first time the annual report has dedicated a chapter to brain health.
Patient Education, Healthy Lifestyle, Behavior Change, Health Engagement, American Heart Association
On February 16, 2022
Ann Bilyew, SVP of Health at Internet Brands and Group GM of WebMD Provider Services sits down with Niko Skievanski of Redox to discuss emerging trends in health tech and how health systems and hospitals can transform to deliver patient-centered care.
Patient Engagement, Technology, Interoperability, Patient Experience
On February 15, 2022
January marked National Blood Donor Month with somber news. The U.S. is facing the worst national blood shortage in over a decade. The American Red Cross reports a 10% decrease in blood and platelet donations since the start of the pandemic.1 Despite the continuing strain on health care caused by COVID-19, there still is a need to treat people who are in accidents, those who are seriously ill, and people with blood disorders like cancer. All types of blood are needed now. O positive, O...
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On February 14, 2022
Cultivating a solid patient base is a primary goal for medical practices and health systems across the country. This requires both great patient acquisition and patient retention strategies. Although related, these strategies require different approaches when it comes to marketing.
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
On February 10, 2022
Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...
Patient Education, Health Engagement, Healthcare Marketing, Case study
On January 18, 2022
Research Highlights: An analysis of more than 600,000 U.S. death records from a national database found that middle-aged adults, men, Black adults and adults living in rural areas had higher rates of heart attack death compared to young adults, women, white adults and people living in urban areas. Overall, premature heart attacks in the U.S. declined by 52% between 1999-2019. However, after an initial decline, the deceleration in death rates has plateaued across demographic subgroups between...
Patient Education, Population Health Management, Healthy Lifestyle, Health Engagement, COVID-19, American Heart Association
On January 14, 2022
The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.
Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience
