Health content case studies
In today's extremely competitive marketplace, you need to be able to actively attract new members and patients, and build their loyalty to compete. Rooted in the science of behavior change and designed for customer acquisition and retainment, our marketing solutions are customized with ever-evolving content, various options to choose from, and proven engagement techniques.
Promote self-care and disease management skills to improve outcomes while reducing costs through our high-quality content and customized marketing solutions. Our Consumer Health Library offers articles, images, and infographics for you to effectively reach diverse audiences wherever they are, however they need.
Attract your audience with scalable tools and proven engagement strategies, while establishing your organization as a trusted source for health and wellness information. By customizing marketing tools such as digital publications, microsites, social media graphics, infographics, and emails for your organization, we can help you prove value that fosters relationships.
Save time and effort while effectively producing printed materials and marketing tools. Educating and expanding audiences—with more than 40 years of experience in content development behind them, they include brochures, full toolkits, calendars, and recipe books. Or you may want to customize your organization's very own publication, considering our custom magazines have won more than 100 awards in the past year.
When health agencies publish new guidelines for a disease state or medication that your members rely on you to know, you need to be able to notify them right away. Easily ensure your content reflects the latest recommendations—in shared decision-making tools, pocket guides, mailers, and any other items in a campaign developed to update everyone on the change.
Health content case studies
This resource quickly hits on the healthy needs of different health care organizations and the rewarding solutions they garnered with our health content.
Insider insights: Communicating during challenging and changing times
This webinar can help you refine your content marketing approach by offering insights and information from industry leaders.
On April 12, 2023
April marks Minority Health Month, a time to raise awareness about the importance of improving the health of racial and ethnic minority communities and reducing health disparities. And the 2023 Minority Health Month theme – Better Health Through Better Understanding – is centered around helping healthcare professionals address health literacy, language access, and more.
On March 29, 2023
Norovirus outbreaks occur throughout the year, but we are currently in peak season, as they are most prevalent from October to April.1 Recently, norovirus has been making the headlines with suspected and confirmed outbreaks in schools2 and on cruise ships.3 As of March 2023, the Centers for Disease Control (CDC) reported the highest percent of positive norovirus tests in the past 12 months among participating U.S. laboratories.4 Although reported infections are higher than they were this time...
On February 28, 2023
Black women face unique health challenges. They have higher rates of chronic conditions. Their health concerns may not be diagnosed as quickly, resulting in worse health outcomes and shorter life expectancy. These disparities are influenced by many things, including social determinants of health, access to quality healthcare, and racial discrimination. In fact, the Health and Human Services (HHS) Office of Minority Health is putting a spotlighton the impact social determinants of health have on...
On February 14, 2023
Brennan Stratton, VP of Sales & Client Services at WebMD Provider Services, recently did a Q&A with AVIA Marketplace where he discussed education being a core component of care, how Krames and WebMD Provider Services are meeting the challenges in the market, and how he sees patient education evolving. Read more here: Q&A with Brennan Stratton of Krames: Education as a core component of care
On December 20, 2022
Krames announced today that it was recognized as a Top Company in Patient Education upon conclusion of extensive research and company outreach by AVIA Connect, the leading digital health marketplace.
On November 28, 2022
The Fisher Center for Alzheimer's Research Foundation provides millions of dollars for novel Alzheimer's disease research, conducted primarily at the Fisher Center lab at The Rockefeller University in New York City. The lab is currently under the direction of Dr. Nathaniel Heintz but was previously run by late Nobel laureate Dr. Paul Greengard until his death in 2019. Funds raised also support research at NYU Grossman School of Medicine, as well as Imagine Institute/Institute for Brain and...
On November 9, 2022
As we’ve all seen in the latest headlines, an unprecedented increase in cases of respiratory syncytial virus (RSV) is overwhelming hospitals and sending many young children to emergency rooms.
On October 25, 2022
Keeping on top of COVID-19 and the impact on your health care environment is a never-ending task. With variants of the SARS-CoV-2 virus continuing to threaten both patient health and hospital capacity, we know the importance of providing up-to-date information. The CDC actively monitors all coronavirus variants to make recommendations about the classification of variants (variant of concern, variant of interest, and variants being monitored). Some are considered variants of interest: based on...
Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Patient Experience
On October 25, 2022
It’s no secret that effective patient education and engagement can improve patient outcomes. According to the Centers for Disease Control and Prevention (CDC), expanding evidence shows that better health outcomes are seen in people with higher patient activation. National Health Education Week each October also celebrates the important role education plays in patients’ health. But the benefits don’t stop with the patients. Here are two ways that effective patient education can also benefit...
On October 21, 2022
October is Health Literacy Month, and each year, it shines a light on improving not only the patient’s health knowledge but also on activating healthier behaviors. As providers strive to enhance the quality of the care they deliver, patient education can make it easier for patients to understand and actively manage their health.
Patient Engagement, Patient Education, Healthcare Providers, Videos
On October 19, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On October 14, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 26, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. After having a heart attack, people with autoimmune disease are more likely than others to die or experience further serious heart problems, including a second heart attack, new research finds. The study, published Wednesday in the Journal of the American Heart Association, helps fill a gap in what's known about the long-term cardiovascular health of people with...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 24, 2022
The proper diagnosis of a disease and effective treatments are, of course, essential to an individual’s prognosis and quality of life. But there is also compelling evidence about the value of being sufficiently informed, since a patient’s misunderstanding of a condition and its care can result in non-compliance to a doctor’s recommendations, significantly and adversely affecting outcomes. Patient education is critical to improving patient compliance and outcomes. The more clearly a disease is...
On September 23, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. People with high blood pressure may be at higher risk for developing cardiovascular disease and diabetes if they work frequent night shifts, new research suggests. The higher risk was more pronounced among people who also slept too much or too little when they weren't working, according to the findings published Monday in the Journal of the American Heart...
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On September 14, 2022
The Hispanic population in the United States reached 62.1 million in 2020, up from 50.5 million in 2010. That’s an increase of 23% over the previous decade, outpacing the nation’s 7% overall population growth.
On August 24, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Social isolation and loneliness may increase the risk of having or dying from a heart attack or stroke, according to a new report summarizing research on the topic.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
On August 19, 2022
Busy healthcare professionals now have a better way to access the latest clinical information at important decision points. WebMD Provider Services is now offering an additional clinical support tool – Read by QxMD – as part of our broader clinical support solution, which is built on Krames’ integrated patient education. This latest addition to our clinical support solution provides clinicians the necessary information for themselves and patients to achieve the best outcomes possible.
On August 18, 2022
Congratulations are in order for two Krames clients recognized for their high-quality consumer health information at this year’s Annual National Health Information Awards. The National Health Information Awards is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. Along with Krames (part of WedMD Provider Services), these clients were recognized with gold awards in the following categories:...
Patient Education, Health Education, National Health Information Awards
On August 17, 2022
Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Women with a history of endometriosis may be more likely to have a stroke later in life than their peers with no history of the chronic inflammatory condition, new research finds.
Patient Education, Healthcare Providers, American Heart Association, Health Education, Disease Management
