2022 HIMSS Global Conference Exhibitor

Krames' latest resources for health care providers

Patient Retention v. Patient Acquisition Strategies

On February 14, 2022

Cultivating a solid patient base is a primary goal for medical practices and health systems across the country. This requires both great patient acquisition and patient retention strategies. Although related, these strategies require different approaches when it comes to marketing.

Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

How to Make Marketing Patient Centric

On February 10, 2022

Patient centricity is creating more individualized healthcare based on a patient’s unique medical needs, healthcare preferences, lifestyle, and background.1 The popularity of a patient-first approach is supported by improved patient outcomes, and can lead to a better patient-provider relationship. While most providers today deliver care following the patient-centric model, many still need to shift their marketing strategies to align, incorporating a solid patient perspective and addressing...

Patient Education, Health Engagement, Healthcare Marketing, Case study

CMS Interoperability Rule Improves Patient Access to Important Health Information

On January 14, 2022

The health care industry started its work towards true interoperability in 2009 as part of the Health Information Technology for Economic and Clinical Health (HITECH) Act. The HITECH Act was established to enable access to a patient’s comprehensive health history, improve the workflow of health care providers and payers, and empower patients to manage their health.

Patient Engagement, Patient Education, Electronic Health Records, Healthcare Providers, SMART on FHIR, Krames On FHIR, Interoperability, Patient Experience

Breaking down silos in health care for a more connected patient experience

On December 14, 2021

Integrated care has been an on-again, off-again proposition for decades with varying degrees of success. The Affordable Care Act put an incentive structure in-place to move the industry forward by focusing reimbursements on quality and patient outcomes. Despite this, 62% of consumers surveyed said the healthcare system feels like it's designed to be confusing.1

Healthcare Providers, Patient Experience, Patient Acquisition, Patient Loyalty, Healthcare Marketing

Partnering for and advancing member-centric care management for health plans: VirtualHealth, WebMD Provider Services, and Krames

On March 30, 2022

Health plans have a new and advanced option for their care management teams coaching high and rising risk members. VirtualHealth, the industry-leading SaaS solution for comprehensive medical management, is partnering with WebMD Provider Services to directly access Krames’ trusted, industry-leading multimedia health information from within VirtualHealth’s HELIOS® platform.

Population Health Management, Health Engagement, Payer/Health Plans, Care Journey, Member Engagement, Care Management, Health Education

How Apple's iOS 15 could impact healthcare email marketing and open rates

On December 1, 2021

Beginning in fall 2021, Apple will allow users of their mail app to block IP addresses and mask any third-party pixels traditionally used to identify (and count) when a recipient opens their email. Instead, Apple will remotely unpack the part of an email that requires content to be loaded—including ads and tracking pixels—before serving it to the user.1 This action undercuts the efforts of marketers to determine the open time and date, or whether the email got opened at all.

Patient Engagement, Patient Experience, Patient Acquisition, Healthcare Marketing, Care Journey

Integrating patient education and care plans in clinical workflows at the point of care

On November 24, 2021

Patient Engagement, Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Patient Loyalty, Care Journey

HIT-powered care plans can personalize the patient experience

On October 19, 2021

Patients want highly tailored health care experiences—like those they enjoy in every other area of their life as consumers. They want their experience to be more personalized and catered to them as individuals: 61% said they’d visit their health care provider more often if the communication experience felt more personalized.1

Patient Engagement, Healthcare Providers, Technology, Clinical Workflow, Patient Experience, Care Journey

How to evaluate and select patient education solutions

On July 23, 2021

Ensuring patients understand their health is the best way to spark patient activation. And much like how they collaborate with colleagues remotely and order groceries online, they’ve come to expect a digital delivery of their health education. Educating patients via their desired digital experience requires the enthusiastic adoption of digital-first approaches while maintaining a patient-centric focus in care delivery.

Patient Engagement, Patient Education, Population Health Management, Health Engagement, Healthcare Providers, COVID-19, Care Journey

Strategies to reduce out-of-network physician referrals

On June 3, 2021

COVID-19 has made the expensive problem of out-of-network physician referrals even greater. In fact, at the peak of the pandemic, utilization of specialty services dropped by 70% among many major specialties, including cardiology and pediatrics.1 A recent white paper on the rising risk of out-of-network referrals takes a deep dive into why referral leakage occurs and how it can be managed.

Patient Engagement, Healthcare Providers, Payer/Health Plans, Patient Experience, Patient Loyalty, Care Journey

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

On May 13, 2021

Health care quality organizations are hopeful that the new presidential administration will support much-needed advancements in the health care quality arena. In a blog post directed toward the incoming administration, the National Committee for Quality Assurance (NCQA) made known its four main objectives for the future of health care quality: enabling a digital quality system, urgently advancing health equity, measuring patient experience digitally, and strengthening Medicare value-based...

Healthcare Providers, Clinical Workflow, Patient Experience, Telemedicine, Patient Loyalty, Readmissions, Care Journey

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1

Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study, Care Journey

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty, Care Journey

Every successful journey—and health care technology implementation—starts with a good plan

On January 27, 2021

Picture yourself racing to reach an important external meeting in an unfamiliar location. You enter the address into your navigation app, counting on it to lead the way, only to hear it respond: “I’m not actually sure how to get there. Let me talk to my colleagues and get back to you soon.”

Healthcare Providers, Krames On FHIR, Technology, Clinical Workflow, Care Journey

2 must-ask questions before implementing FHIR resources to assure physician engagement

On January 7, 2021

From the onset of the coronavirus pandemic to the aftermath of the presidential election, 2020 delivered several unprecedented events that underscored the importance of timely access to accurate, verifiable information.

Patient Education, Healthcare Providers, Krames On FHIR, Care Journey

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

On August 13, 2020

The state of California reported greater than 554,000 confirmed COVID-19 cases1, in the first eight months of the pandemic. For Redlands Community Hospital, a 229-bed not-for-profit, stand alone hospital, located midway between Los Angeles and Palm Springs, two priorities guided their response to the evolving pandemic.

Patient Engagement, Health Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study, Care Journey

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

On July 22, 2020

Health care providers are looking to telehealth platforms to see patients and deliver care now much more than ever. In fact, only 25% of patients had used telehealth services prior to the COVID-19 pandemic, but 59% say they’re more likely to use telemedicine than they were previously and 33% would even leave their current physician for a provider who offers it.1 What’s more, the technology could help practices avoid closure as business slows.2

Electronic Health Records, Healthcare Providers, Krames On FHIR, Clinical Workflow, Telehealth, Case study, Care Journey

Managing diabetes: High-touch, high-tech collaboration between patient and care team

On December 10, 2019

More than 100 million U.S. adults have diabetes or prediabetes, a condition that often leads to type 2 diabetes within five years if left untreated.

Patient Education, Health Engagement, Healthcare Providers, SMART on FHIR, Krames On FHIR, Care Journey

Between the Lines: Supporting women with diabetes

On December 4, 2019

Guest post from Anna Norton, CEO of DiabetesSisters, a proud Krames partner Krames (formerly known as StayWell) partnered with DiabetesSisters when the nonprofit organization was looking to more simply showcase stories from women living with diabetes. Together, the organizations developed the Between the Lines microsite, which gives women with all types of diabetes a place to go for sisterly support and a comforting sense of community. There, they can find stories like Anna Norton’s below....

Healthy Lifestyle, Health Engagement, Healthcare Providers, Case study, Care Journey

Headed to HIMSS22?

We'd love to meet with you in Meeting Room MP588.

March 14-18, 2022
Meeting Room MP588

Krames' latest resources for health care providers

Patient Retention v. Patient Acquisition Strategies

How to Make Marketing Patient Centric

CMS Interoperability Rule Improves Patient Access to Important Health Information

Breaking down silos in health care for a more connected patient experience

Partnering for and advancing member-centric care management for health plans: VirtualHealth, WebMD Provider Services, and Krames

How Apple's iOS 15 could impact healthcare email marketing and open rates

Integrating patient education and care plans in clinical workflows at the point of care

HIT-powered care plans can personalize the patient experience

How to evaluate and select patient education solutions

Strategies to reduce out-of-network physician referrals

HIT: An overlooked key to improving CAHPS survey scores and HCAHPS star ratings

Legacy Health delivers patient education via portal to enhance care and workflows

Infographic: Power up your patient portal

Every successful journey—and health care technology implementation—starts with a good plan

2 must-ask questions before implementing FHIR resources to assure physician engagement

Redlands Community Hospital’s Multi-Channel Marketing Approach to Patient Engagement

North Mississippi Health Services’ enhanced telehealth experience for both patients and physicians

Managing diabetes: High-touch, high-tech collaboration between patient and care team

Between the Lines: Supporting women with diabetes

Krames On FHIR: Improving the health care experience

Not attending HIMSS22? Let's connect virtually.

Headed to HIMSS22?

We'd love to meet with you in Meeting Room MP588.

March 14-18, 2022Meeting Room MP588

Krames' latest resources for health care providers

Krames On FHIR: Improving the health care experience

Not attending HIMSS22? Let's connect virtually.

Pssst! I got what you're looking for.

March 14-18, 2022
Meeting Room MP588